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Improving Long-Term Deliverability: Updates to Our Bounce Handling System
At GreenRope, we are committed to continuously enhancing our services to ensure our customers have the best possible experience while using our platform. That’s why we are so excited to share some important updates regarding our bounce handling process, which is aimed at providing better long-term deliverability for all future broadcasts.
Why Bounce Handling Matters
Bounce handling plays a crucial role in email marketing. It involves managing and categorizing emails that are undeliverable for various reasons. These undeliverable emails are typically classified into two categories: "Hard Bounces" and "Soft Bounces."
Our System Enhancement
To enhance your email marketing experience and improve long-term deliverability, we are implementing changes to our bounce handling system. These changes will impact how we categorize and handle certain types of bounces in your CRM.
Specifically, you may notice a temporary spike in Bounce As in your broadcasts. This increase in bounced emails will be the result of our system converting certain non-deliverable contacts into bounced contacts in your CRM. Please rest assured that these changes will only affect policy-related bounces.
How This Benefits You
While a temporary spike in bounced emails might seem concerning, it's important to understand that these changes are designed with your long-term deliverability in mind. By accurately categorizing and managing bounces, we aim to:
What You Need to Do
As a valued member of the GreenRope community, there's nothing you need to do proactively. We do not recommend you reset bounces during this time as our team is working diligently to implement these changes seamlessly. You can continue to use our platform as usual, and the updates will be automatically applied to your email campaigns.
We appreciate your trust in us as your email marketing partner, and we're excited about the positive impact these changes will have on your campaigns. If you have any questions or need further clarification, please don't hesitate to reach out to our support team.
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