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Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
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CEO Lars Helgeson Put the 'C' in CRMLast Thursday, Lars Helgeson spoke at the American Marketing Associations, Art of Marketing event in San Diego. It was a great event, full of great discussions and panels, including an appearance by SEOMoz's CEO, Rand Fishkin. Sessions inlcuded topics on:
We recorded a little snippet from Lars' talk. Check it out below. Lars Snippet AMA from GreenRope on Vimeo. We will be making his presentation available on our website soon, so stay tuned! |
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