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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
How to Create High Converting Landing Pages
Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page. This means having a good design, valuable information and of course, a good call to action.
As a person who has helped designed many landing pages in her day, here are my top 6 tactics to keep in mind while building your next lead generation machine!
1. Understand what your selling and who you are targeting.
2. Create an amazing headline.
3. Provide value through explaining benefits.
4. Include a call-to-action.
A couple ways to make your call-to-action visible:
6. Make it visual.
7. Test it out.
Landing pages are critical to any effective Inbound marketing strategy. Implement these tips, and start seeing results now!
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