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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
3 Tips for Hiring People Who Care
Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.
We talk a lot about the importance of company culture and its effect on the customer experience. It is critical to hire people who mesh well with your current staff has similar culture and values. Consistency is key in business, and hiring a person who not only gets along with your team, but also believes in what you do is going to make the difference when it comes to the quality of their work.
Richard Branson suggests having a group interview, so that you can observe how everyone gets along. Your team is going to spend a lot of time together, so it is important to know that they get along and work well in a team environment.
Hire from within
Who knows your organization better than someone who is already working there? You should hire someone who you think will grow with your company. Hiring from within ensures a consistent stream of talented and capable individuals who work hard and are team players.
If you cannot hire from within, try to get referrals from team members. Chances are they know someone that could be a perfect fit. If you truly value your current employees, then you should definitely value their recommendations. Team referrals have been a great source of recruitment, here at GreenRope.
A Resume is only ink on paper
I am sure that most of us remember the days when we put together our resumes for the first of many job hunts. Throughout high school and college, we were taught that the resume is everything. But, as you grow up and venture into the real world, you realize it is not just what you know, but also who you know. (you switch from we to you here…kindof awkward). If you refer back to our first two tips, a resume does not come into play. Not to say that a resume and experience is not important, but this should only be a small piece of the puzzle.
For example, Google does not require a college degree. Why? Because they believe that you do not need a college degree to be talented or skilled at something. You should hire people who show dedication, potential, and have similar goals in mind.
Never underestimate experience, personality and tenacity. Enthusiasm and a desire to learn is more valuable than expertise and a stale disposition. Remember, this is your business, the people you hire are going to shape how customers perceive you. Build a team you want to work with.