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Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
Organizational Agility: The Secret to your Success
There is no arguing that change is scary. Change is particularly scary because the outcome is often unknown. But, for those of you who have taken a leap of faith and jumped into the unknown, know that change or evolution of strategy are the best ways to stay ahead in the marketplace. Sometimes change isn’t necessary, but what is necessary is to constantly be ready to react to changes in your market.
What is organizational agility?
The basis of organizational agility is a company’s ability to produce a steady stream of products and services, while improving internal processes to remain competitive in the marketplace.
The Business Dictionary defines organizational agility as:
“The capability of a company to rapidly change or adapt in response to changes in the market. A high degree of organizational agility can help a company to react successfully to the emergence of new competitors, the development of new industry-changing technologies, or sudden shifts in overall market conditions.”
Why is organizational agility important?
Organizational agility is important for multiple reasons, however competitive edge takes the lead. Your team members must share a common culture, mission, vision, and strategy to be organizationally agile. As you know, in such a fast moving business environment, competitive edge is extremely important when it comes to staying relevant and innovative in your niche. The more competitive you are, the better able you are to address the needs and wants of your leads and clients.
Some other reasons agility is so important to success are:
What are some ways to become more agile?
Do you currently have the agility you need to sustain your business and get ahead of your competitors? What are some ways your company stays competitive?
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