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Your Free Guide to Customer Journey Mapping

  • Understand the basics of building effective customer journey maps
  • A customizable workbook to help build out your journeys
  • Free worksheet to help develop your buyer personas
  • Discover best practices for implementing customer journeys into your business

Customer Journey Mapping eBook

Small Business CRM
Take Command. Create Demand.
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Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
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Using Surveys to Collect Customer Feedback
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GreenRope Security You Can Trust
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Fyre Fraud, AI Revolution, Hometown Brands and more…
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Essential Marketing KPIs You Should Never Forget to Measure
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Why Complete Marketing Automation is a 'Suite' Deal
Great Support Team, Great Support.
The Customer Journey Starts Here
Customer Journey Mapping Best Practices
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GreenRope Named a Category Leader in Marketing Automation by GetApp!
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CRM and Customer Service
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GreenRope is the Best CRM Software!
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New Year, New You, and Reasonable Goals!
Is Inbound Marketing for You?
Networking Like a Boss on LinkedIn
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Marketing Analytics You Should be Tracking
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Important Changes for our API Users!
Energy for Your Workday
GreenRope Makes SelectHub's Leaderboard
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How Customer Experience Drives Culture
How Marketing Automation Can Boost Your Revenue for the Holidays
New Marketing: Marketing and Technology
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Workflow 101: Triggers and Use Cases
Back to Business Organization
Managing Opportunities: The Basics
Social Media Check Up: What is Working and What's Now
Paddleboarding and Business :: A Tale of Perseverance
Five Resourceful Marketing Techniques That Work
How to be an advocate for your customers
Top Marketing Automation Buyer Trends by Software Advice
3 Benefits of Affiliate Marketing
Print Is Not Dead...and Why You Should Use It
CEO Across Europe - A Business Adventure
Strategies to Improve the Customer Experience
Features & Updates for May & June
The Art of Delegating - Your Winning Strategy
Social Media Strategies for Small Business Budgets
Useful Tools for Improved Marketing
Highlights from Interactive Day 2015: Digital Marketing Conference
Customer Issues are Hard to Track: Ticketing & CRM are the Solutions.
Weekly Roundup May 29, 2015
Investment Killed the Internet Star
Why do we win some deals and lose others?
Weekly Roundup May 22, 2015
Beginners Guide: Marketing Automation
Pain Point #1: I need an information trail!
Better Email Marketing: How to segment and target your leads and customers
Weekly Roundup May 1, 2015
Why Customer Retention Should be Higher Priority than Customer Acquisition
Standing on the Shoulders of Giants
Beginner Basics: Lead Scoring
Is CRM Enough?
Digital Marketing Tactics [infographic]
The New Big Role: Marketing Technologist
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Software Integration is Key to Uniting Sales, Marketing, and Operations Departments
Of Pride and Prejudice
Getting Your Team Onboard with New Technology
How to Sell Your Boss on a CRM Purchase
Boost Your Thought Leadership with Marketing Automation [SlideShare]
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How To: A/B Testing
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Organizational Agility
Finding your Blind Spot
Small Business: Hot Marketing Trends in 2015
New Year & New Features
GreenRope's Newest Features and Upgrades
A Life of Failure and Gratitude
VoiceBase key to CRM
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Top Reasons You Need a CRM
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Email Marketing Tips for Small Businesses
Your Guide to Adding Users & Giving Shared Access
The Founder's Blog - Being the Change
Evergreen Content: What it is and why you need it
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
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What you need to know from the Inc 5000
The Founder's Blog - Who am I, anyway?
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Use Your CRM Data for Holiday Marketing
5 GreenRope Sales Tools to Start Using Today
The Founder's Blog - What's in a Name?
What the First Day of Fall Means for Your Marketing Strategy
Don't Get Deleted: Optimize Your Subject Lines
Impressive Small Business Women Entrepreneurs
GreenRope's New Features and Upgrades: August
Comin' in hot with CRM
Before the Import: How to Organize Your Data
Silo Smashing: Digital Darwinism
Redefining CRM: Traditional vs. Complete
GreenRope Makes Inc.'s 500 Fastest Growing Companies
What is Marketing Automation? (Part I)
Four Reasons Why Marketing and Sales are Two Sides of the Same Coin
Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
What Leaders Have to Say About Goals
From Like to Love: The Customer Journey
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CRM...What's in it for me?
Analyze This...Not That. The Customer Data you Need to Collect
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Customer Centricity Should be at the Core of Customer Service
Develop a Stellar Content Strategy
GreenRope's New CRM & Marketing Automation Features
Sales Force Automation Software Buyer's Review 2014
The Importance of a CRM Implementation Strategy
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GreenRope Sponsors Women's International Hackathon!
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Long Tail Marketing - The Future of Marketing
Yahoo! changes may affect your email delivery
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Social Media 101: Mistakes to Avoid
Customer Satisfaction Begins with Company Culture
Transform Your Company Culture with CRM
Qualify Leads to Close More Deals
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Keith Richmond: Most Admired CFO!
From Basement to Boardroom: Business Startup Growing Pains
GreenRope Goes to SXSW
Content for Context
Social Media: Our Best Advice
Your Guide to GreenRope's Predictive Analytics
LOVE Your Job
Make Your Customers LOVE You
In and Out of the Chocolate Box: Valentine's Day Marketing Ideas
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CRM Software BuyerView 2013
CES Coverage: The Macho Side of CES
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Sales Lessons from the Wolf of Wall Street (and some)
Crafting the Perfect Sales Pitch: Ditch the Pitch
2014 Predictions from the Pros!
Post-Purchase Follow Up
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Lars Helgeson Named Finalist in San Diego Business Journals Most Admired CEO Award
Using Customer Feedback for Business Growth!
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The Power of C in CRM
Marketing Automation: The Basics (Part II)
GreenRope Integrates with Intuit Quickbooks
The Customer Experience: Ticketing
Use CRM to Boost Your Sales
The Customer Experience Explained
CRM Insight: Paul Ward
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Mobile Marketing: Our Best Advice
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Cheat Sheet: Lead Nurturing
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Inbound Vs. Outbound Marketing
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The Social Dinner Party: Why You May Not Be Invited
Predict Future Sales: No Crystal Ball Needed (Originally posted on Business2Community)
Successful Sales Strategies
Mo.com: Interview with GreenRope's CEO, Lars Helgeson
The Growing Relationship between Sales and Marketing
Coffee Talk with GreenRope's CEO, Lars Helgeson
Social Media for Interior Designers - ASID Presentation
SaaS: Software as a Service and Cloud Applications
Newsletter 101: Subject Lines Matter
Social CRM and Its Place in the Sales Process - Think About CRM
Successful CRM Implementation
Components to Consider when Designing Your Website
Project Management: The Discipline You Can't Live Without
Using Surveys for Market Research
Best Practices in Email Marketing
Marketing Automation and Why You Need It
Data Cleaning Tips
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Tips For Executing A Personalized Marketing Campaign
Easy Workflows You Can Start Using Today
Sales Force Automation - The Backbone Of Your Sales Team
How to Create a Consistent Data Structure
How to Successfully Use Content in Your Marketing Automation
Changes by Google's Gmail May Affect Your Email Delivery
Email Marketing [Slideshare]
Yahoo Changes May Affect Your Email Delivery
Let's Talk About Spam
Social CRM: What it is and Why You Need it!

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10 Surprising things you didn’t know about Marketing and Implementation Director, Alessandra Gyben

As the Marketing Director at GreenRope, and a member of the GreenRope team for almost 10 years, I am excited to share a little more about myself! While I live and breathe (and sometimes dream) marketing, there is a lot more to me! 

At GreenRope, I am responsible for all of our marketing efforts from customer journey mapping, campaigns, content, workflows, lead generation, and more. I help streamline the customer experience and work with the rest of our team to develop cohesive strategies between all departments. I love marketing creating seamless processes that help both our customers and our internal team work more productively. 

Outside of GreenRope, here are a 10 surprising things about me that you may not have known: 

  1. I went to high school in Paris, France
  2. I have an Italian passport 
  3. Skiing is one of my favorite thing to do - I live & play in Reno/Tahoe
  4. I went to middle school in Aspen, Colorado (I’ve lived in 7 different places in my life)
  5. I have a 10lb Holland Lop bunny named Bip Papi, 4 chickens (Yzma, Kiwi, and Mary Kate & Ashley), a miniature schnauzer named Pia, and a Goldendoodle named Rebel.
  6. I worked as a Hospitality Coordinator at the Belly Up in Aspen for 6 months and saw over 90 shows and worked with some top names like the Killers, Gypsy Kings, Band of Horses, Thomas Jack, Boz Scaggs, Chris Isaak, and a ton more!
  7. I speak French, Italian, and some Spanglish
  8. My absolute favorite meal is Cacio e Pepe (duh, I’m Italian) 
  9. I used to play polo
  10. In 2021 I plan to join the Board of Directors for Lead, a charity that provides horse-based therapy to children, and I also plan to volunteer at the 2021 Reno Rodeo. 

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