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Top of Funnel Best Practices: Marketing Automation
When a new lead enters your marketing funnel, you want to be sure they are delighted by your business from the very start. Automation can make it easy to communicate with leads, offer them great content, and make sure they're getting the individual attention they desire. There are a few great ways to use automation to streamline those first initial communications, so read on to learn more about how you can use automation at the top of your funnel.
Easily Respond to Inquiries
When a visitor on your website fills out an inquiry form, it's important to promptly let them know that their question has been received. Set up an auto-responder to respond to inquiries the moment they hit your inbox. You can use this auto-responder to simply thanking them for their question or comment and let them know that someone will follow up with them soon. This way, they know that you've seen what they have to say and are working on getting back to them in a timely manner.
Give Away Gated Content
Gated content is a great way to generate more leads. This type of content is unlocked when someone fills out a form or takes a certain action on your website. You can use this tactic to gather contact information for new customers. Entice them to follow your call to action by offering them some exclusive content when they do so. Ebook chapters, white papers or infographics are great examples of unlockable content that customers want to see. Once people take the necessary action, you can automatically send them the content they unlocked via email or have them download it directly on your site.
Follow Up From A Salesperson
Send me periodic emails with news, software updates, and invitations to events.