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Mar. 31, 2020

 

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#CoolerChat - Customer Retention

 

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Q1. What’s the value of having a customer retention strategy?

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Q2. Does your organization have a customer retention strategy in place? 

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Q3. How do customer retention strategies differ from lead generation strategies?

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Q4. What can marketers do to affect customer retention?

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Q5. How do you balance the need for an effective customer retention strategy with the need for lead generation?

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Summary:

Brands with unseasoned marketing teams tend to prioritize lead generation over customer retention, even though studies demonstrate 68% of sales comes from a business’s existing customers. With the right tools in place, crafting a customer retention strategy is easy. Personalized newsletters are a great place to start ;)

 

 

 

Share: https://www.greenrope.com/blog/Blog634/CoolerChat-Customer-Retention

B2B Marketing Zone

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