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How to Create A Successful Company like Apple

By Marissa Goodbody

Steve Jobs Apple

In just a couple of days, Apple will be celebrating the 30 year anniversary of the Macintosh, aka, Mac computer. Unless you’re living in a nuclear fallout shelter, as did Brendan Fraser in Blast from the Past, you know Apple.  You’ve seen the trendy little “apple” logo on magazines, billboards, commercials, and even as a bumper sticker.  If you’re anything like me, the apple image is probably the last thing you hold when you go to bed and the first thing you observe when you wake up…. well, besides your significant other that is.  You can’t even refer to the food, apple, without thinking of a Mac product.  Apple is everywhere you look and is probably the most powerful and innovative brand in the world.  Which brings me to the question, how does a company become successful, like Apple?  If you’ve not had the chance to watch the Steve Jobs movie starring Ashton Kutcher, I highly recommend it.  Until I saw the movie, I had little to no idea how Steve Jobs founded his company, nor was I familiar with his awkward slouch-walk.  Despite my techy ignorance, I learned that not only was Jobs ahead of his time, but I also realized that passion and persistence go hand in hand. Yes, he could be very harsh and blunt at times, however, he possessed quite the managerial finesse to run a successful company.  If your plan is to one day own a small business or even create a global empire like Steve Jobs, here are some things to keep in mind.


When you are passionate about something, you put all of your heart and soul into it.  It’s your “baby” and you only want the best of the best for it.  All of your time devoted into that project can pay off with success.  You just have to be persistent with it and not give up when the going gets tough.  If you watched the movie, you saw the hurdles that Jobs had to go through. Even though he may not been the best CEO at all times, his drive and creativity persevered and he was always able to deliver. 


Believing in yourself is one thing, but believing in your company is another. If you can do both, your passion could be quite contagious.  When you express faith and enthusiasm about something, people become intrigued and like Twitter, they will follow you.  So, stick to your vision and don’t be afraid to take chances.


“If you want something done, you gotta do it yourself... or get Steve Jobs to do it.”  This should have been my 80’s slogan for a T-shirt business.  What does that have to do with anything you are probably wondering?  Well my friends, timing is everything, especially in this day and age.  If I wasn’t sporting diapers and eating animal crackers out of a Care Bear lunch box, I would like to believe that I would have been an innovative genius like Steve Jobs.  Wouldn’t we all.  Regardless of your business savvy, if you are currently contemplating business plan or idea, you cannot hesitate these days or you might just miss out on that golden opportunity.  We live in a digital age where everything is at a click of a button.  You have to literally seize the moment or the moment will be lost.  For instance, I just lost great seats to the KOL concert because I hesitated for 5 minutes on whether or not I wanted to pay the service fees.  Which brings up another important element when starting a company... money.


For the most part, nothing is free. When you are starting a business, you have to be prepared to pay the start-up costs.  You may not want to, but you cannot be afraid to fork out money to get your business going.  Maybe you have a few investors lined up or perhaps you will have to take out a few loans.  In the end, it’s all tax deductible, right?


You already know that you have a great company, but you still need to prove that to your customer.  You want to stay ahead of the game, which means that you should be consistently researching the needs and trends of the market whether that’s through social media or by attending industry conferences.  Also, keep an eye on your competitors.  By doing so, you create room for improvements and innovative ideas.

Over the past 30 years, Apple has definitely come a long way.  From the iPod and Shuffle, to the iPhone and the Macbook Pro, Apple has revolutionized computing from being just a device to an everyday lifestyle.  How will your business change world?  


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