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5 ways that CRM can improve your SEO
When it comes to any CRM platform that utilizes marketing automation and can help strengthen a mutual understanding between a business and its customers, it’s easy to forget about how potent CRM systems are at fueling a rigorous SEO strategy.
With SEO continuing to be a vital discipline within the latest digital marketing trends, this article will look into 5 ways that CRM can help improve your business’ SEO strategy.
Easing the keyword research process
We all know that keyword research is fundamental to any SEO campaign, but not everyone knows the power of CRM to pretty much do the whole process for you (in a much more accurate way).
CRM platforms keep records of what your customers are talking about. You know what their pain points are, as well as the exact words they’re using. Instead of wasting hours doing keyword research on terms that you think your customers are searching for, why not get this information straight from the horse’s mouth?
You might also find that your customers are bringing up particular words or phrases over and over again, whilst in your keyword research tool it might identify that only 10 people search for that word/phrase every month.
What are you going to trust more?
The concept of keyword research is to better optimize your website for keywords that your audiences will be searching for, so if they’re already talking a lot about it, it means they’re probably also searching for it on the web, too.
Driving your content strategy
When a business truly understands its customers needs and wants, it becomes very powerful both in the practical and virtual space. When this gets applied to an SEO content strategy, you’ll be able to know exactly what your audience wants from your business, and this not only saves you time and money thinking about what content to write, but you can also cluster topics of areas that customers are talking about the most.
CRM systems collect vast amounts of data and information from your customers and leads, which can aid your content strategy in terms of identifying trends and patterns amongst your audience. These trends may be more prominent at certain times of the year, allowing your content strategy to tie in with exactly what is being sought after, at any given time of the year.
Better and consistent marketing
The ability for CRM platforms to ensure that every employee is kept updated with marketing activities, no matter the company size, makes it essential for establishing consistent marketing material to stakeholders. You might be wondering how this ties into SEO, so let me explain.
Consistent marketing material allows a business to echo a particular message to its desired audience. These messages will signal authority amongst audiences, and allows a business to generate more engagement, social signals, and potentially backlinks.
This is important to consider as many businesses without effective CRM spread conflicting messages online, which will often hinder the credibility and authority of the firm. A lack of credibility leads to a lack of business, as well as lowered brand equity - both of which can negatively impact CTR and engagement on a website.
Merging CX, UX, and SEO
The experiences that users/customers have on your website are imperative to not only generating business, but also improving the SEO of the site. The ability for CRM platforms to guide users through the customer journey in an effective way allows for a better overall experience for these users.
Good experiences often correlate with good engagement, meaning that users are “locked in” when browsing your website and content. Particular metrics that get improved are average session durations, decreased bounce rates, and more pages interacted with per session.
The best ways to fully utilize your CRM to achieve this is through knowing your customers inside and out, which allows you to map a customer journey that simultaneously entices engagement and builds trust. You can also target the right people to begin with, which makes the visitors accessing your website much more qualified and likely to engage and/or convert.
Generating reviews (and lots of them!)
With so much competition out there, oftentimes customers will actively search for business reviews to get an idea of how safe it is to conduct business with them. When considering the many third-party review platforms out there, including Yelp, Google My Business, and Trustpilot, reviews are a positive signal for users (and search engines, too).
Having the right CRM in place will (hopefully) lead to a great experience for your customers, and can also funnel them into leaving reviews when they’re at their happiest state. The ability to prompt customers to leave reviews is especially important as customers often forget to do so on their own.
The more positive reviews you have, the likelier people are to trust your business, click on your listing, and/or visit your website. All of these elements merge into long-term SEO benefits for your business, which makes it critical to establish a strong, positive digital footprint through your CRM.
Summing it up
There are plenty of ways to grow your SEO, but many marketers forget about the potency of CRM in getting the right users on a website, leading to more engagement, better experiences, and increased conversions.
Get in touch with GreenRope today to find out more about how to leverage CRM for your business’ online growth.
Author’s bio: Itamar Blauer is an SEO consultant in London. He has a proven track-record of increasing rankings with SEO that is UX focused, data-backed and creative.
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