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Don't make these business mistakes in 2020
What not to do in 2020 - Business DON’Ts to avoid in the new decade!
Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business. Falling back into old habits can be easy, but don’t worry, we are here to help make sure you don’t get stuck in the trend cycle of 2019
Here are our tips for what not to do in 2020!
Don’t have a “wing it” attitude when it comes to your goal setting and strategy development. If you don’t know what you want out of your CRM, how will you accomplish anything?
Things to think about:
Goal setting can feel overwhelming at times. If you are having trouble coming up with some business goals for 2020 or need help stick to the goals you’ve established, check out this great article from The Balance Small Business.
Don’t underestimate the power of the project manager.
Delegate delegate delegate! A quality project manager allows you to create and track projects and tasks for your entire team across all departments. Now, you and your team can keep track of who’s doing what and when. Use the project manager for time management, contract billing, employee payroll, and so much more. For more tips on Collaboratively managing tasks, time, and billing with GreenRope’s project manager, click here.
Personalize personalize personalize! Email marketing is still a very powerful way to get your word out to consumers. However, consumers are wise to bulk messages. Personalizing your communication not only offers better customer experience but also leads to higher conversion rates. Tailored emails have been proven time and time again to perform significantly better than emails sent without personalization. Check out these 4 ways to get started with Personalization.
Don’t just send any content to your contacts.
Creating high-quality content shows your readers that you put a lot of thought into your communication. Take time to create valuable content, tailored to your specific audience. Don’t skimp on what you send because your content is a direct reflection of your business. Take a look at some of these creative email samples created with GreenRope. Interested in a custom layout created for your company? Reach out to our Creative Design Team anytime!
Don’t underestimate the power of video content.
In 2020 video content is at the forefront of popular marketing tactics. Adding videos to your content can drastically increase audience engagement. Did you know that adding the word “video” to your subject line can actually boost your open rate by 13% and improves conversions by 21%?
Don’t leave your website out of the update loop.
Your brand is important and your website is often your first impression. Updating your site content by making it more interactive and engaging will increase your lead generation and in turn, increase your conversion rates.
Don’t be so blinded by the glitz of 2020 that you forget to update old information.
If you have made new goals in 2020 chances are you’re making improvements throughout your business. Are you posting blogs or tutorials? Have you made process updates that affect your consumers? Be sure that you update previously posted information to make it fresh again. This is especially true for your website content, by going through old articles and pages and making current updates you may see an increase in organic rankings which in turn can lead to more website traffic and new customers! Here are 7 benefits of updating old content that is a must read, I especially like the part about comparing old content to wine!
Don’t let hackers outsmart you in 2020!
Every year cyber criminals get smarter, and in 2020 it is that much more important that you keep your cyber footprint to a minimum. Make sure you are not only keeping your own information safe, but your clients’ data as well. The number one way to do this is by using a trusted and secure CRM such as GreenRope! Check out these 25 Cyber Security Tips brought to you by GreenRope’s support team.
Don’t delay in taking advantage of our higher learning offer.
GreenRope University’s Certification Program is currently available to all active clients at NO COST (a $1000 value). Click here to discover why getting certified will benefit you and your business along with how to get started.
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