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Changes by Google's Gmail May Affect Your Email Delivery


Gmail will soon make changes that could impact your email delivery. You will experience a higher rate of bounces and delivery to the spam folder after Gmail makes this change in June if you using an email address as your "from" address when sending messages from GreenRope.

What will Gmail change?
Gmail will change their DMARC authentication policy to reject emails sent from an email address if they are sent from non-Google mail servers.  This change will cause mail using a "from" email addresses from GreenRope (and any other non-Google mail server) to bounce or be delivered to the spam folder for many mailbox providers, including Gmail, Yahoo, Hotmail, AOL and Comcast. 

What is DMARC authentication?
DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email validation system that helps companies and organizations protect themselves from fraudulent emails being sent using their domain.  Owners of the domain can make a change 
to their DNS records to tell mailbox providers if they should deliver, filter to the spam folder or bounce messages that are sent using their domain in the "from" address field.   

What can you do?
If you use an email address in the "from" address field, you should change it to a email address.  The best solution is to use an email address with a domain you control (like your company's domain name).  You should also avoid Yahoo and AOL addresses as they have already made the change to their DMARC policy.

If you are interested in more information about DMARC policy and why Gmail, Yahoo and AOL would make this change, you can read more about it in this blog post by Laura Atkins at Word to the Wise.


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