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CRM people

We are strategists, developers, marketers, technology gurus, and people who believe in helping you succeed. But, most of all, we are one unit, one team, and one family who works together to listen, create, and partner with inspiring businesses around the world. Meet our team.

Lars Helgeson,

GreenRope's CEO is an accomplished speaker and writer, and his passion is helping small businesses and nonprofits. In his spare time, Lars loves taking Little Buddy for long walks, surfing, snowboarding, and playing ice hockey. Learn more on his bio page.

View Speaking Bio
A letter from our Founder

Bjorn de Boer,

Bjorn is the Chief Operating Officer and makes sure that everything gets done as well as keeping his associates and our clients happy. He enjoys his family, learning and creating, playing bass, cycling, fishing and Baja Mexico.

Lyle Hopkins,

Lyle is the Chief Technology Officer and oversees all development in the company. He is a dedicated student, spending much of his spare time studying- When he isn't studying, he's teaching kickboxing.

Christopher Ramirez,
Staff Accountant

Chris is GreenRope's Accountant and loves crunching the numbers year-round. When he's not working he loves going to concerts, hanging out with family and friends, and enjoying some craft beer.

Matt Stewart,
Sales Manager

Matt is one of our Sales Managers and helps introduce the GreenRope platform to potential incoming/excited new clients. He loves sports and is a big Seattle Seahawks fan. He also enjoys traveling and spending time with family and friends.

Ryan Bahl,
Creative Director

Ryan's day-to-day operations include managing all creative aspects, website and UI/UX development. When he's not working Ryan is off playing hockey somewhere and trying not to lose any teeth.

Alessandra Gyben,
Marketing Manager

Alessandra manages the day-to-day efforts of the marketing team. She specializes in content marketing, social media, lead nurturing and marketing automation process. Alessandra has been with GreenRope for over 7 years. She currently lives in the Reno/Tahoe area, enjoys skiing and other outdoor activities when she isn't working on new and creative marketing strategies.

Dan Kim,
Client Services Director

Daniel Kim is part of our talented GreenRope Client Services team and received a B.A. in Political Science from the University of California, San Diego. With many years of customer support experience, Dan joined the GreenRope team in the fall of 2011. Dan’s knowledgeable foundation of social CRM management and strategy, blogging, and email marketing, has positioned him to provide effective and efficient customer service.

Shay Lucena,
Strategic Development & Implementation Manager

With a background in Informatics and Lean Six Sigma, Shay is driven by relentless and continuous improvement. She is passionate about helping businesses optimize technology for maximum growth and productivity. With hobbies such as fitness and dancing, Shay is determined to always create experiences geared towards growth and positivity.

Ian Cuatico,
Client Services Manager

Ian was born and raised in San Diego, son of a Master Chief in the NAVY. Ian has many interests but some of his favorite include playing the violin, piano and DJ mixing. Music is therapy for him. Ian is currently studying business and computer science at San Diego Mesa College.

Madison Potter,
Marketing Specialist and Client Advocacy Manager

With a background in Marketing, Madison is passionate about how utilizing the right tools will strengthen your brand and attract the right clients. Solving complex problems is always a welcomed challenge. Her consultative approach and diverse platform knowledge helps boost confidence and usability among our clients and team.

Diana Kohan,
Client Services Manager/EMEA Sales

Diana is our newest Client Services Manager and loves to help people and make them happy. She graduated with an honours degree in International Management from the Belarusian State University. She enjoys dancing, swimming and spending time with her big family. She has a special ability to mirror write.

Hunter Ricci,
Client Services Manager

Hunter is one of our Client Services Managers. He has a strong interest in branding and creative problem solving. Hunter hopes to pursue a Master's of Business Administration within the coming years.

Nour Sankary,
Client Services Manager

Nour Sankary works as a Client Advocate Manager. She achieved a MBA in mobile marketing and social media from National University in California. She loves to solve problems in business and help clients to reach their goals. Her passion is to be social and creative. She enjoys spending time with her little kids, practicing yoga, dancing, and swimming.

Oscar Saldana,
Education Manager

Oscar studied at University of California, San Diego and earned a Bachelor's Degree in Political Science. As an avid sports fan, he supports the Los Angeles Lakers and the Green Bay Packers. He enjoys playing basketball, soccer, and video games in his free time.

Jill Dimel,
ISP Relations Manager

ISP Relations Manager by day, soccer mom by night. Jill specializes in getting emails delivered to the inbox and kids delivered to the soccer fields!

Melissa Filich,
GreenRope Certification Program Manager

Melissa has been with CoolerEmail since 2005. In that time she has held different titles but client support has always been her priority, helping clients with all aspects of their accounts.

Tom Suchy,
Software Developer

Tom develops systems and automates tech operations at GreenRope. Music permeates Tom's work - his metrics set the tempo, his servers create the rhythm, his automation plays the chords that drive the melody of his code. When he's not doing development or operations, he's writing fiction or playing guitar and fretless bass.

Todd Wade,
Software Developer

Todd started at GreenRope in January 2014 as part of the mobile and backend development teams. He has been building web apps for over 10 years. Perl programming is not only his career, but his hobby as well. He has attended 7 YAPC conferences to date and participates in the local and global perl communities. His other hobbies include visiting local dog parks with their family dog and attending family community events.

Little Buddy,
Human Resources

  • Review GreenRope on G2 Crowd M3AAWG
  • Better Business Bureau Trustradius CRM Platform review Trustradius CRM Platform review Top SEOs Best in Search
  • Critically acclaimed
    CRM For Dummies
    by Lars Helgeson, CEO of GreenRope