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Small Business CRM

Meet The Team Behind GreenRope

We are strategists, developers, marketers, technology gurus, and people who believe in helping you succeed. But, most of all, we are one unit, one team, and one family who works together to listen, create, and partner with inspiring businesses around the world. Meet our team.

Lars Helgeson,

GreenRope's CEO is an accomplished speaker and writer, and his passion is helping small businesses and nonprofits. In his spare time, Lars loves taking Little Buddy for long walks, surfing, snowboarding, and playing ice hockey. Learn more on his bio page.

View Speaking Bio
A letter from our Founder

Bjorn DeBoer,

Bjorn is the Chief Operating Officer and makes sure that everything gets done as well as keeping his associates and our clients happy. He enjoys his family, learning and creating, playing bass, cycling, fishing and Baja Mexico.

Lyle Hopkins,

Lyle is the Chief Technology Officer and oversees all development in the company. He is a dedicated student, spending much of his spare time studying- When he isn't studying, he's teaching kickboxing.

Christopher Ramirez,
Staff Accountant

Chris is Greenrope's Accountant and loves crunching the numbers year-round. When he's not working he loves going to concerts, hanging out with family and friends, and enjoying some craft beer.

Matt Stewart,
Sales Manager

Matt is one of our Sales Managers and helps introduce the GreenRope platform to potential incoming/excited new clients. He loves sports and is a big Seattle Seahawks fan. He also enjoys traveling and spending time with family and friends.

Madison Potter,

Madison is all about marketing and instantly fell in love with GreenRope’s culture, opportunities, and (of course) software. Her goal is to ensure that all of GreenRope's clients feel taken care of and are just as excited about GreenRope as she is.

Ryan Bahl,
Creative Director

Ryan's day-to-day operations include managing all creative aspects, website and UI/UX development. When he's not working Ryan is off playing hockey somewhere and trying not to lose any teeth.

Nick Bokaie,
Interaction Designer

Nick's ultimate goal is create a seamless and elegant user experience within the platform. When not working, you can usually find him working on his various project cars.

Alex Tarantino,
Marketing Manager

Alex manages PPC, SEO, and email marketing efforts for GreenRope, and enjoys working in a creative capacity. When he’s not working, his time is spent in SF and around the Bay Area with friends and family.

Alessandra Ceresa,
Content Specialist

Alessandra is GreenRope's content and social media guru. She spends all day tweeting to adoring GreenRope fans and writing captivating content.

Dan Kim,
Client Services Director

Daniel Kim is part of our talented GreenRope Client Services team and received a B.A. in Political Science from the University of California, San Diego. With many years of customer support experience, Dan joined the GreenRope team in the fall of 2011. Dan’s knowledgeable foundation of social CRM management and strategy, blogging, and email marketing, has positioned him to provide effective and efficient customer service. In addition to his responsibilities at GreenRope, Dan is an avid traveler, hiker, and enjoys indoor climbing during the weekends.

Rachel Lawson,
Marketing/Social Specialist

Rachel is one of Greenrope’s dedicated Client Services Managers. When she isn’t supporting clients, she’s creating Greenrope’s video tutorial guides, and assistings the Marketing team. During her free time, she enjoys getting lost appreciating music and the arts.

Shay Lucena,
Marketing/Content Specialist

From ensuring customer engagement, to providing marketing and promotional materials - Shay enjoys helping businesses get noticed. With hobbies such as fitness and music, Shay is determined to always creating experiences geared towards growth and positivity.

Ian Cuatico,
Client Services Manager

Ian was born and raised in San Diego, son of a Master Chief in the NAVY. Ian has many interests but some of his favorite include playing the violin, piano and DJ mixing. Music is therapy for him. Ian is currently studying business and computer science at San Diego Mesa College.

Oscar Saldana,
Education Manager

Oscar studied at University of California, San Diego and earned a Bachelor's Degree in Political Science. As an avid sports fan, he supports the Los Angeles Lakers and the Green Bay Packers. He enjoys playing basketball, soccer, and video games in his free time.

Jill Dimel,
ISP Relations Manager

ISP Relations Manager by day, soccer mom by night. Jill specializes in getting emails delivered to the inbox and kids delivered to the soccer fields!

Melissa Filich,
GreenRope Certification Program Manager

Melissa has been with CoolerEmail since 2005. In that time she has held different titles but client support has always been her priority, helping clients with all aspects of their accounts.

Tom Suchy,
Software Developer

Tom develops systems and automates tech operations at GreenRope. Music permeates Tom's work - his metrics set the tempo, his servers create the rhythm, his automation plays the chords that drive the melody of his code. When he's not doing development or operations, he's writing fiction or playing guitar and fretless bass.

Dan Watkins,
Software Developer

Dan develops software for GreenRope's products, both on the front end and back end. When he's not at a computer, he spends time with his family, coaches his son's baseball team, and plays guitar.

Todd Wade,
Software Developer

Todd started at GreenRope in January 2014 as part of the mobile and backend development teams. He has been building web apps for over 10 years. Perl programming is not only his career, but his hobby as well. He has attended 7 YAPC conferences to date and participates in the local and global perl communities. His other hobbies include visiting local dog parks with their family dog and attending family community events.

Little Buddy,
Human Resources