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Five Pillars of a Successful Digital Business Transformation Strategy

During the pandemic, there has been a dramatic shift of consumer trends towards digital platforms. Organizations have responded in return, and digital solutions have become a top priority, focusing on vendor, employee, and customer safety.

In 2021, the need for businesses to advance their strategies and meet the current setting's requirement continues to increase. There are fewer physical interactions; thus, companies must find a new way of engaging and connecting with their target market. To be precise, it means that businesses must gear towards digital transformation.

However, despite this change's enthusiasm, most people are not conversant with how to go about it. This post highlights five building blocks for a winning digital transformation strategy.

1. It is Not All about Technology

It is vital to note that there is more beyond technology when it comes to digital transformation. Small and medium businesses must consider other factors, including constant innovation, co-existence, and evolution.

There must be co-existence between technology and people. Digital transformation also entails using innovations to drive the change, improve work practices and save costs. There is a need for all individuals in the business to realize the positive impact and vision of digital transformation and accept the impression that digital tools require a chance in their mode of function.

Additionally, there must be a behavioral shift within the business whereby individuals change their approach to work, utilize new digital tools, and leverage data. Finally, a leader's backup is critical in digital transformation. Leaders demonstrate to others the appropriate mindset and behavior for a successful digital transformation.

2. Use Technology as an Aid

Technology powers the digital revolution with tools such as internet, information processors, computer processing, mobile technology, robotics, machine learning, artificial intelligence, and nanotechnology, helping businesses carry out operations differently.

It allows businesses to perform tasks faster, more effectively, conveniently, accurately, and at a lower cost.  However, businesses must understand that technology is not the end of digital transformation. It is only a cog in the machine, a delivery agent, and aid towards realizing the anticipated change. Technology is among the many change blocks that a business must address to bring the desired change.

3. Push your Initiatives Using Organizational Design

Organization designing involves the integration of individuals, technology, and information. When developing an organization design, you create a hierarchy in the business and determine how responsibility and authority flow within its structure.

For a successful digital transformation, your business requires an environment that inspires innovation and promotes effective performance. Additionally, there should be smooth communication to avoid poor coordination among functions. Your business should use organizational design to push the digital transformation plans forward. It establishes clear lines of authority to avoid confusion within roles and fosters an environment that encourages sharing ideas, which helps in achieving digital transformation.

4. Develop a Clear Roadmap

For your business to realize digital transformation you must have a plan and a process that keeps you focused. Otherwise, you will wander through the digital transformation effort that can be risky and expensive for your business's future. A clear path helps you separate the journey into manageable parts, thus allowing effective planning of resources and the generation of value that your business expects. Additionally, different teams can work on different sections of the transformation and remain aligned.

A few tips for creating a digital transformation roadmap:

  1. Review all online and offline processes.
  2. Evaluate what can be taken online or improved with the use of digital tools.
  3. Meet with every department to determine current pain points.
  4. Create a comprehensive list of needs from each department.
  5. Use a tool like JourneyFlow to map out your processes and create a visual representation of the customer journey.
  6. Use a Complete CRM, like GreenRope, to bring your strategies to life and ties your processes together.

5. Create Effective Cross-Functional Teams

Cross-functional teams consist of individuals from different functional areas of your business. Digital transformation is bringing down silos with long separated functions within your business.

The disparate units must be part of a project from the start if you are to succeed in the current pace of modern business. However, you must commit not only to build cross-functional teams but also to ensure they are effective. You can assign individuals to work on teams that are not in their skill sets or schedule periodic meetings to share insights, experiences and methodologies, and more. The key to building an effective cross-functional team is to invest in a technology, like Complete CRM, that the whole team can utilize.

Complete CRM allows all departments access to real-time, up-to-date data. All sales, marketing, customer service, and operations departments and their efforts are tied together, so everyone has a full 360-degree view of the customer.

Partner With Us Today!

As more businesses seek to better their operations and engagements by leveraging technology's power, the concern on 'if' they will undergo a digital transformation is no more, and now the question is 'how fast?' GreenRope commits to assist you in the journey towards realizing the desired change. Learn about how we can be your partner in digital transformation today.


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