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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
CRM for Government Agencies
Why All Local, State, and Federal Agencies Need A Complete CRM
From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools.
But not just any CRM will do. With so many moving parts working together, it’s important that every agency and department has some transparency into what’s going on. Enter Complete CRM. This blog post is going to outline how government departments can streamline operations, improve communications, and automate when necessary, using a complete CRM!
Simplify & Streamline: Work Smarter, Not Harder
Enable the free flow of data by breaking down obstructive silos.
Silos are disruptive to the institutional health of every organization. Why waste valuable time cross checking, migrating, and reformatting data across multiple digital platforms, when you could be better serving your constituents? Complete CRM helps governments improve their operational efficiency by consolidating valuable information from multiple sources into a single, digital location!
By having all of your data accessible from a single platform, you reduce the risk of clerical errors and the amount of time spent on paperwork. When all contact records are accessible from one location, organizations eliminate the time spent searching for critical information.
Not only does this improve the quality of your data and increases the speed at which people can access information, it also makes it opens up the communication lines both internally and with your constituents. Better data, streamlined communication, and more efficient access to systems means your organization can work smarter, not harder.
Engage your base with dynamic and personalized messaging.
Government agencies who fail to communicate effectively with their constituents can appear cold, imposing, and monolithic. GreenRope offers several sophisticated communication tools that make it easy to share important information with the people who need it, when they need it.
Better serve your constituents with effective community outreach! Use personalization to instill a sense of belonging, and make constituents feel like their concerns have been heard.
Simple placeholders are used to personalize messages by adding fields like or , which are substituted with corresponding information in a contact’s record. Dynamic Placeholders allow you take this a step further by substituting a placeholder with preset names or phrases, based on values in a contact’s record.
For example, you can create a rule that says if Zip Code is ‘92130’ replace placeholder with:
Polling for San Diego will be offered at the following locations:
But if Zip Code is ‘92024’ replace placeholder with:
Polling for Encinitas will be offered at the following locations:
Personalization tools like this help you effectively tailor your messaging without having to create and send multiple versions of the same email. The more efficient you can make your communication, the more people you can touch with your messages.
Better Serve Your Constituents with Marketing Automation
Government organizations can leverage marketing automation to increase brand awareness, deliver unique constituent experiences, and communicate more effectively with the public.
Our intuitive Journey mapping tool lets organizations build custom experiences that allow for infinite outcomes based on how constituents engage with your emails, SMS campaigns, and more. GreenRope’s drag and drop interface make customer journeys easy to build and simple to read.
Customer journeys consist of actions, decisions, and delays. Actions can be group assignments, emails, and or workflows which offer you endless opportunities for customizing the customer path. Decisions can be made on any number of behaviors and/or demographic data sets. Decisions use true/ false logic to create different paths moving forward, based on how a constituent may have reacted to your action.
These highly personalized customer journeys significantly improve the communication you have with your constituents, therefore directly affecting the experience they have with you.
Streamline and Optimize Experiences
GreenRope allows you to use A/B testing so that organizations can gauge the effectiveness of different messages and determine which message performs better. You can test emails, landing pages, and more. This is a great way to identify your most engaging campaigns.
Improve internal communications with the right digital tool set.
Internal communication is just as important as your external communications. Your team members must all be on the same page when it comes to goals, projects, campaigns, and more. When all teams have access to the same system, you remove any departmental silos and open up communication lines.
Having a built-in project manager is a great way to manage different projects, assign tasks, and keep teams accountable. A list of tasks and due dates appear in each user’s dashboard upon logging into their account, so they instantly know what they should be working on. Tasks can be configured to be automatically assigned to users through marketing automation, and time spent on each task can be updated using project timers.
Foster a collaborative environment by using the Collaborate tool to start team wide conversations where collaborators can stay informed and ask questions. It’s a great way to troubleshoot and quickly share updates.
Internal newsletters ensure that each department is focused and up to date. Our built-in Emailer tool allows you to create beautifully designed emails using our wide selection of pre-existing templates. Our exceedingly high, 99.9% inbox delivery rate means you don’t have to worry about broadcasts not reaching their destination.
Connect & Empower
Strengthen your institutional identity and develop long-standing relationships for years to come.
CRM and Marketing automation, when tied together, gives you the tools you need to instill confidence in your institution by delivering personalized, efficient, and relevant experiences. Use your CRM to store every interaction and data point about your constituents. Use marketing automation to send meaningful messages to your contacts. When you connect with your constituents, you not only empower them, but the overall community as well.
Complete CRM offers governments the tools to build a stronger, more constituent-driven government that empowers your community. By leveraging the power of effective management and marketing automation, you’re better able to deliver on promises made to your constituents.
Use SMS/Voice Broadcast to effectively deliver your message to where your constituents are most active.
People today spend more time on their smartphones than ever before. With email marketing, it can be difficult to cut through the clutter, but by utilizing SMS text messages and voice broadcasts, you can connect with your audience in a more relevant way than ever before.
Calls and texts are intimate forms of communication that are more readily accessible than any other smartphone application. Using GreenRope, you can easily purchase a phone number and use it to send text messages and voice broadcasts to your constituents. Leverage this powerful technology to keep your audience up to date with current initiatives, motivate them to action with heartfelt voice broadcasts, or alert them to urgent developments.
Foster a sense of community with event management.
GreenRope contains everything you need to digitally manage events, including payment options, attendance tracking, QR codes, invites, reminders, and more.
By managing your events with a Complete CRM, you can add marketing to your events to initiate workflows, send surveys, and modify groups. Attendance will be archived in your contacts’ CRM records along with all other brand interactions, for ease of reference. Just like any other touch point, attendance can contribute to lead scoring so you can effectively determine who’s engaging with your organization, who isn’t, and respond accordingly.
Manage & Track
Manage important relationships using insights from comprehensive analytical tools.
Relationships are the lifeblood of every organization. Your relationships with your constituents, your team, and your peers are all important, and also a lot to juggle simultaneously.
You can use Complete CRM to effectively manage every relationship. In GreenRope, a contact record is a comprehensive story of an individual’s relationship with your organization. It includes demographic information, a list of all previous interactions with your organization, and insightful statistics on overall engagement.
Track the level of engagement with your institution using GreenRope’s extensive tracking and analytics. Our email tracking offers insights into all of the most essential email marketing KPIs - reads, clicks, effect, forwards, unsubscribes, spam complaints, and bounces - displayed in detailed, easy to read graphs. Understanding engagements offers key insights into the constituent experience and helps inform strategic decision making.
But the relationship doesn’t just stop at engagement, it’s important to track any issues or concerns from your constituents. Our ticketing is built to help with support and inspire constituent care. Constituents can easily open tickets for support inquiries, complaints, questions, and more. You can keep them in the loop through in-app ticket updates that can be sent to both your team and the opener via email. Having all ongoing inquiries organized through ticketing helps managers easily track the progress of all existing inquiries.
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