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How Visual Content Can Boost the Growth of Your Business
Harnessing the power of visuals can make your marketing strategy powerful. It can help make your brand and products more memorable. Visuals can also make your content more informative, entertaining, and appealing.
Still, not convinced about the merits of visual content?
Consider these statistics:
It’s evident that visual content is crucial. It opens up a world of opportunities for marketers. What’s more, it can also boost your overall business growth.
Not sure how?
Let’s find out.
Visual Content: Why It Matters For Your Business Growth
Infographics, videos, images, GIFs, and other visual content can take your storytelling to the next level. But that’s just one of the benefits of visual content marketing.
Here is how visual content can help you boost the growth of your business:
1. Visuals Help You Generate More Leads
One of the best ways to get more leads is through lead magnets. When you can offer an incentive to your audience, they are more likely to give you their contact information.
Because they get something in return.
And that is one way visual content can come in handy.
In fact, 71% of marketers say visual content helps them generate leads. Some of the visual content they produced include photos, videos, infographics, and animations.
Image via Wibbitz
So, what kind of visual content should you create to generate more leads?
There isn’t a clear answer.
No one-size-fits-all approach.
The answer will depend on what type of business and audience you have.
You can use AI-powered platforms like Cortex to determine the best type of content and platform for your business. They even provide you with photo suggestions from Getty Images that you can publish.
2. Visuals Help You Boost Brand Recognition
Maintaining consistency is key to building your brand identity. With the help of visual content, you can make your brand more memorable and boost your recall value.
One of the best ways to boost your brand recognition is to consistently use your brand colors and taglines in your visual content. By doing so, you can reinforce your brand identity.
Take a brand like Coca-Cola, for example. The color red is prominent on their Instagram feed. They make it a point to showcase their brand color and font style on all of their social media content and ads.
Image via Instagram
Additionally, you can add a watermark on your visuals to boost your brand recall value. If your visuals go viral, your brand can get more visibility.
You can get inspiration from National Geography and its sister channels. They often add their watermarks to videos and images to improve their brand recall value.
Image via Facebook
3. Visuals Drive Conversions
Did you know that 76% of adults purchased a product after seeing a video? The number is even higher for millennials. 85% of them revealed that they bought something after watching a video.
Isn’t that impressive?
If you want to boost your conversion rate, it’s a good idea to create more videos. They could be educational, funny, or entertaining. To amplify your content and get more conversions, make sure you post them on social media channels.
Social media videos can play a big part in getting more leads and conversions.
In the previously cited Animoto report, Instagram emerged as the most popular platform driving purchases. It showed the biggest increase year over year.
Image via Animoto
It’s evident that visual content does more than just build your brand awareness. It can help you get more conversions and drive sales as well.
4. Visuals Can Improve Your Engagement Rate
Text doesn’t appeal to all consumers. After all, it takes a lot of patience to read long articles. So, what can you do to get their attention?
That’s where visuals can help you out.
They can help you boost your engagement rate.
In fact, 66% of consumers prefer to watch videos when they want to get more information on the products a brand offers.
Videos also come with an added advantage. They autoplay on some social media platforms. So, if the first few seconds are appealing, consumers may be interested enough to watch the entire video. This, in turn, can improve your engagement.
Another strategy to boost your engagement is to collaborate with influencers. With influencer-generated content, you can reach a broader audience.
Also, it opens up an opportunity to redirect the influencer’s audience to your own social media channels.
5. Visual Content Can Drive Website Traffic
Visuals can enhance your website content, social media accounts, and campaigns. They can also help you attract and retain your target audience, if done right.
But how can visuals drive website traffic?
Visual content can enhance your audience’s brand experience. It can make your brand more memorable and help you build better connections with your audience.
Sharing a link to your blog posts with engaging visuals on social media can motivate people to click on them. Using product images and videos can also help you drive traffic to your ecommerce store.
Similarly, you can create social media campaigns with visuals and target them to the right audience to drive people to your website.
The same applies to video testimonials with CTAs. This strategy can get people hooked so that they want to learn more about the products and how they can benefit from them.
Compelling and easily scannable infographics can also help you drive traffic to your site. They are a good source of backlinks too.
By helping people understand complex information through infographics, you make the content more shareable, hence increasing backlinks to your site. This, in turn, can help with your SEO and grow your traffic.
To find out what kind of content will resonate best with your audience, and in turn, drive more traffic to your website, use your analytics and listening tools.
Through analytics, you can find out how people are engaging with your content. It can help you figure out if your content is driving traffic to your site. Based on the results, you can figure out which visuals work better.
Social listening tools, on the other hand, can help you find trending topics that resonate with your audience. To attract an audience to your website, you can make visual content on topical issues.
Ready to Get Started?
If you want to grow your business, you need to leverage visual content.
Having a strong visual content strategy can help you drive traffic to your site. It can also help you improve your engagement rate and get more conversions.
Relevant visuals can improve your overall brand experience. They can help you improve your brand recall value and create better connections with your audience.
Additionally, they help the audience to learn more about your brand in formats that are easy to consume.
Visuals are one of the best ways of engaging your target audience. As a result, they can play a big role in boosting your business growth as well.
What are your thoughts on using visual content to grow your business? Please share your views and insights in the comment section below.
Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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