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4 Marketing Tricks to Attract More Customers to Your Business
Want to attract more customers to your business?
Who doesn’t, right?
But customer acquisition is not easy. In fact, 1000 business owners surveyed by Campaign Monitor consider it to be their biggest challenge in 2021.
Image via Campaign Monitor
If you too are sailing in the same boat as these respondents, stay glued to this post. It’s going to explain five super-effective marketing tricks for customer acquisition.
Include these tips in your marketing strategy and attract more customers to your business.
4 Clever Methods to Attract More Customers to Your Business
You don’t have to blow away your entire marketing budget to attract more customers to your business.
All you need are some tried-and-tested marketing hacks to attract leads. With effective lead scoring and nurturing, you should be able to convert those leads into paying customers soon.
So, how do you attract more customers to your business?
Try these four methods:
1. Entice People with Deals and Discounts
Modern consumers are active deal seekers. Many of them go to the web and social media networks to hunt for attractive deals.
So, there's no better way to attract more customers to your business than discount marketing.
Discounts and deals are especially effective with first-time customers. Deals like inaugural discounts, free shipping, or cashback on first orders can be an incentive for fence-sitters to change their shopping habits and start buying from you.
However, it’s not sufficient to come up with attractive discounts and deals.
Customers won’t discover them by accident, will they?
You need to be proactive about it and promote those bargains aggressively.
You can encourage your existing customers to spread the word about your deals. They can brag about it on social media and tag you in those posts, getting you new leads to pursue.
But not many customers would go that extra mile unless they get something in return for their efforts.
Freebies, cashbacks, exclusive deals are all great to keep the cycle in motion.
For instance, MasterClass offers a one-plus-one scheme on their All-Access Annual Pass. To be eligible for the scheme, you must refer a friend.
Image via Facebook
Wait, it gets better.
You can go a step further and convert your most bankable customers into affiliates. That way, you can reward them with a commission on the sales they generate, motivating them to sell harder. Consider the affiliate commission as a small investment to build your customer base.
However, affiliate marketing can get complicated when you have multiple affiliates to keep tabs on. So, go ahead and build a formal affiliate program to track affiliate-generated sales and calculate commissions.
You can also take advantage of daily deal sites like Groupon and Woot! to get your hands on their loyal user base and convert them into customers.
2. Retarget with Powerful Ads
You can re-engage lost leads by hitting them with ads that are tailored to their specific needs and interests. Retargeting ads can also help in upselling to one-time customers and extending their customer lifetime value (CLV).
In short, retargeting ads can not only help attract more customers to your business but also keep customers from leaving after a few transactions.
So, how do you create winning retargeting ads?
For example, if a person you have been following has recently added a product to their cart and abandoned it, you can show them ads of that product to attract them back.
So, if you create a compelling ad with the right offer and show it to the user repeatedly, you can encourage the user to at least visit your website.
3. Flaunt Your Expertise
Another great way to attract more customers to your business is by showcasing your expertise. When you are seen at industry events and participating in expert discussions, it creates a buzz that can reach potential customers and pull them towards your brand.
There are many other methods to highlight your topical knowledge too.
Webinars are another effective channel to educate the audience about your business and showcase your expertise at the same time. You can either host a webinar or participate in a relevant one from your niche.
They also provide an excellent networking opportunity since you get to interact with people who have a demonstrated interest in things you are offering.
If you manage to get their contact details, you can nurture them through emails and persuade them to engage with you.
And if you’re looking for a low-cost method to attract customers to your business, here’s one worth trying:
Participate in social media groups and forums where your target audience is active. Then, share helpful resources, comments, and services to strike a rapport with the audience and foster their trust.
4. Leverage Reviews and Ratings
To attract more customers to your business, you need to harness the power of online reviews and ratings.
Because 79% of the consumers say that they trust online reviews as much as they trust personal recommendations. Additionally, 87% of consumers also read reviews for local businesses in 2020.
Image via BrightLocal
So, encourage your existing customers, employees, and stakeholders to write reviews and rate your business on Google My Business, Yelp, G2, Capterra, or other relevant business directories.
You can send personalized emails to request reviews too. Ensure that you embed a direct link to review sites where users can submit their reviews.
Better still, embed a review form right into the email. If you’re designing the form yourself, limit the fields to as few as possible. Include drop-downs wherever possible so that users don’t waste time writing long responses.
You can also have influencers/industry experts try out your products and write sponsored reviews about them. Make sure to declare your association with the reviewer in unambiguous terms. Potential customers are bound to appreciate the honesty.
Once you have a good stock of reviews, go about encouraging more people to check them out.
Include excerpts from the reviews on your website, or share them via social media posts in the form of UGC (user-generated content). Just remember to take prior permission from the reviewers before reposting them for your benefit.
Ready to Attract More Customers to Your Business?
In order to attract more customers to your business, you can lure them with deals/discounts or impress them with your topical knowledge. Those are low-cost methods to acquire customers.
If you have a bigger budget, you can opt for sponsored reviews or retargeting ads.
What tricks do you use to attract more customers to your business? Share your experience and results in the comments.
Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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