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Marketing Automation: Lead Generation and Nurturing Tactics that will Work for your SMB
The Email Age is Here to Stay
Automated email marketing is nothing new, the technology has been around for decades. But, despite all the constantly passing fads, which seem to sweep the marketing industry off its feet and then fade away with little more than a whimper, email marketing remains as relevant and as lucrative as ever.
“Once again, email marketing has emerged from the Email Census as the most highly rated marketing channel or discipline for return on investment, with nearly three-quarters (74%) of client-side marketers rating it as either ‘excellent’ or ‘good’ in this context.” (2018 Email Marketing Industry Census)
Drip Campaigns: An Ageless Classic
Drip campaigns are a predetermined set of emails sent out to prospective leads in an effort to work them through your sales funnel. They can be scheduled, or activated by various triggers. You may hear the term used interchangeably with other pieces of technical marketing jargon including drip marketing, lifecycle emails, and automated email campaigns. These terms are often used in reference to the same concept.
Never neglect the power of analytics. All your efforts will be for naught if you lack reliable performance indicators with which to measure your success. Marketing is as much a science as it is an art form. Using a complete CRM, you can consolidate data from all of your sales & marketing endeavors in a single access point.
Choose your content carefully
Content drives lead generation. Everything you produce, in any medium, reflects your brand’s values and personality.
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