GreenRope Blog

Title search:

Mar. 31, 2020

 

#coolerchat007cine.jpg

#CoolerChat - Customer Retention

 

ret1.jpg

Q1. What’s the value of having a customer retention strategy?

Screen Shot 2020-04-01 at 2.08.12 PM.png

Screen Shot 2020-04-01 at 2.06.36 PM.png

Screen Shot 2020-04-01 at 2.08.31 PM.png

Screen Shot 2020-04-01 at 2.07.19 PM.png

 

 

ret2.jpg

Q2. Does your organization have a customer retention strategy in place? 

Screen Shot 2020-04-01 at 2.10.04 PM.png

Screen Shot 2020-04-01 at 2.09.43 PM.png

Screen Shot 2020-04-01 at 2.08.58 PM.png

Screen Shot 2020-04-01 at 2.09.26 PM.png

 

 

ret3.jpg

Q3. How do customer retention strategies differ from lead generation strategies?

Screen Shot 2020-04-01 at 2.12.36 PM.png

Screen Shot 2020-04-01 at 2.12.58 PM.png

Screen Shot 2020-04-01 at 2.12.17 PM.png

Screen Shot 2020-04-01 at 2.11.23 PM.png

Screen Shot 2020-04-01 at 2.11.00 PM.png

 

 

ret4.jpg

Q4. What can marketers do to affect customer retention?

Screen Shot 2020-04-01 at 2.22.52 PM.png

Screen Shot 2020-04-01 at 2.13.20 PM.png

Screen Shot 2020-04-01 at 2.22.08 PM.png

Screen Shot 2020-04-01 at 2.13.50 PM.png

 

 

ret5.jpg

Q5. How do you balance the need for an effective customer retention strategy with the need for lead generation?

Screen Shot 2020-04-01 at 2.22.29 PM.png

Screen Shot 2020-04-01 at 2.23.40 PM.png

Screen Shot 2020-04-01 at 2.23.13 PM.png

 

 

Summary:

Brands with unseasoned marketing teams tend to prioritize lead generation over customer retention, even though studies demonstrate 68% of sales comes from a business’s existing customers. With the right tools in place, crafting a customer retention strategy is easy. Personalized newsletters are a great place to start ;)

 

 

 

Share: https://www.greenrope.com/blog/Blog634/CoolerChat-Customer-Retention

Share Category "#CoolerChat":
https://www.greenrope.com/blog/BlogCategory20/CoolerChat

Modern Postcard