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Mar. 31, 2020
#CoolerChat - Customer Retention
Q1. What’s the value of having a customer retention strategy?
Q2. Does your organization have a customer retention strategy in place?
Q3. How do customer retention strategies differ from lead generation strategies?
Q4. What can marketers do to affect customer retention?
Q5. How do you balance the need for an effective customer retention strategy with the need for lead generation?
Brands with unseasoned marketing teams tend to prioritize lead generation over customer retention, even though studies demonstrate 68% of sales comes from a business’s existing customers. With the right tools in place, crafting a customer retention strategy is easy. Personalized newsletters are a great place to start ;)
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