Title search: ✖
Creating Lead Generating Signup Forms
By Madison Potter
Signup Form Best Practices
Signup forms convert visitors into leads, and we all want more leads, right?
Signup forms make it easy for you to gather, store, and trigger automation from the people visiting your website. How are you collecting lead information if you do not have a signup form on your website?
Review this article for a step-by-step guide with best practices for setting up your signup form, help identify your form purpose, and the types of information you should be collecting.
Design and Build Your Signup Form
Now that you have an idea of the type of form you’re creating, let’s discuss the build and design of your form to appeal to visitors and encourage them to share their valuable information with you. In GreenRope, there are a few ways to create a custom form for your website:
Learn more about creating and setting up your signup forms, watch our latest webinar here.
Customize Your CTA
Your Call-To-Action (CTA) button matters! It’s the driving force that encourages your website visitors to take the desired action on your form, to submit it. With GreenRope’s Signup Forms, you can customize your CTA button to maximize the response rates with your form.
When designing your CTA, you want to use wording that aligns with the offer at hand. For example, is the lead downloading a report, subscribing to your newsletter, or joining your mailing list? Make sure the verbiage you use is consistent with their intent for providing you their information.
Also, use colors that compliment your brand and stand out from the other style designs used on your webpage. Colors can invoke different emotions, so be sure to use the color that reflects the type of response you’re looking for. A study done by researchers at the University of British Columbia, shares how the “psychology of colors” can really play a role in how your brand is perceived. For example, blue was shown to improve creativity, whereas red was shown to increase memory and attention to detail.
You’ve probably seen at least one infographic like this before, but many marketers are using these guidelines to maximize the success of their CTAs and encouraging the desired action. Find a color that has ample contrast with the background you’re working on, this improves visibility.
PRO TIP: Maximize the contrast between the CTA button and the background you’re working on. We know that a more prominent, eye-catching call-to-action results in more conversions. So work with colors that increase the visibility of your Call-To-Action and should see a substantial increase in your conversions. Here’s an example of a great contrasting CTA.
(Image via Dribble.)
Embedding the Signup Form on your Site
With lead generation, the goal is to collect your website visitor’s information. The placement of your form is important to encourage visitors to sign up and learn more about your services.
To embed GreenRope’s form on your website, you have the following options:
Automating New Lead Nurturing Series
Once the lead comes through the signup form, what do you want to happen? Now that you’ve collected your lead’s details, it’s important to continue the nurturing process to convert them into paying clients. A few ways you can enhance your customer experience within the form include:
The form’s Options area is where you’ll set up and define much of these additional customizations. Make sure to define how you want to nurture your new lead, add them to the right groups, and notify people on your team to continue this engagement. Learn more about creating customer journeys in your account and best practices for implementing these journeys.
To dive deeper into building and implementing Signup Forms for lead generation, be sure to check out our recorded webinar.
Share Category "All About GreenRope":
Share Category "Customer Experience":
Share Category "How-To":
Share Category "Sales":