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How "Taking Command" Helps You Win
By Lars Helgeson
That phrase sounds militaristic, and to some that may be intimidating. I don't use that phrase to conjure up images of tanks and warplanes. However, In the business world, taking command is about confidence and understanding.
Put yourself in the mental state of that control room operator. Feel what it's like to know everything that is happening in your business right now. What are your salespeople doing? What messages are your marketing experts creating? What are your customer service representatives helping your leads and clients with? How much is all that costing? Are you getting a return on your investment? The successful businessperson responds with a confident, “yes”.
The reality is most business owners don't have that confidence. It's hard to avoid that continual draw to work "in the business" and not "on the business". The more we are stuck in the weeds, scrambling to keep everything afloat, the less we can be strategic and proactively remain competitive. Every business owner and manager on Earth struggles with this. You are not alone.
Taking command comes down to one key element of your business - managing information. If you don't have enough information presented to you in a way you can quickly understand, you’ll easily get lost. This is exactly why we built GreenRope, and why our slogan is "Take Command. Create Demand."
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