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Data Entry and Productivity: 6 Benefits of CRM
If you're like most business professionals, you know how data entry can be an extremely slow, boring, and tiresome job. Even worse, it's easy to make mistakes. That's why more and more businesses are using a CRM platform to help collect, store, and manage important customer data. Here are six major reasons for using CRM and how it can save you time and make your business more efficient and productive.
WHAT IS CRM SOFTWARE?
Put simply, CRM (Customer Relationship Management) is a type of software solution that's used for tracking a business's communications as well as its relationships with its clients and leads. In other words, instead of using databases, spreadsheets, and various apps for tracking client data, a business uses a CRM platform. Proper use of a CRM results in increased productivity, a boost in revenue, and overall customer satisfaction.
So how does CRM affect your business and your employees?
1. KEEPS ALL PROSPECT DATA IN A CENTRALIZED DATABASE
By using a CRM system, you keep all the data on prospects in one central database. This lets your entire team quickly access up-to-date client information with their own login and permissions. One database for all of your contact information saves you and your team time because your reps won't have to rummage through records, files, spreadsheets, or multiple third-party databases to find the information they need. Instead, sales, marketing, customer service, and management all have access to the same information allowing them to easily reference, update, and use the data.
2. TRACKS THE ACTIVITIES OF PROSPECTS
A complete CRM like GreenRope allows you to track your buyers throughout the sales cycle. An integrated CRM tracks website visits, email clicks, conversions, and a lot more. By tracking these online activities, your sales agents get a better understanding of where your prospects are in the sales process and equip them with the data they need to follow up more effectively. For example, you can trigger a workflow when a lead clicks on a link or visits a specific webpage. These follow up reminders and tailored customer journeys, connect and engage your leads automatically.
3. EFFECTIVELY USES COLLECTED DATA
Besides collecting data, a high-quality CRM can also harness the data it collects. For example, you can create personalized customer journeys that are completely personalized. Customize every aspect of the customer experience from email content to the follow ups they get based on their behavior. This level of personalization reduces the amount of time spent in a sales cycle and significantly increases conversion rates.
4. CREATES SALES REPORTS
When you use CRM, your sales team can gather and organize critical data, regarding potential customers and deals. This is done by using reporting features, which include sales dashboards and reports. These features let reps do a better job of managing and automating their pipelines, in addition to their deals and contacts. Your reps can also access their sales performances while keeping track of what they need to do to reach their goals and quotas. Furthermore, marketing can use collected data to create better, more accurate buyer personas.
5. SORTS LEADS AND CUSTOMERS
Segmentation is a great way to group your contacts into relevant categories for more accurate communication. That's a huge reason why CRM is so important, as this platform lets you sort your contacts and the information that you have gathered on these prospects over a period of time. Reps can filter by factors, such as location, deal stage, or company size, and have a better understanding of how they should tailor their outreach so that a prospect can be converted into a customer.
6. PROVIDES ERROR-FREE DATA
Humans make mistakes. Data entry is tedious, and oftentimes mistakes happen with manual data entry. A CRM platform collates, arranges, and then organizes the data, making it simple to interpret and without error. CRM can also clean your data with easy-to-use data cleaning tools. Clean data is key for sales, marketing, and accurate business management. Old or outdated data leads to embarrassing, and oftentimes costly mistakes. With clean data you can accurately personalize your communication, build trust, and deliver optimized customer experiences.
OTHER CONSIDERATIONS: THE BOTTOM LINE
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