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The top 3 reasons you don’t have a CRM - and why you need one
CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind:
I completely understand these frustrations, however, all of these are easily overcome.
The top three reasons for CRM investment:
If you are a business owner, these three goals reign supreme. What business doesn’t want to accomplish all three? Well, that is where CRM can help you out.
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CRM increases efficiency by allowing you to view all engagements, emails, phone calls, website visits, clicks, etc from one place. Why does this increase productivity? Because you don’t have to go search for all of this data, it is right there in front of you. You also do not have to remember what was said during each call or when you said you would call them back. CRM is your second sales brain.
CRM helps you close more deals because you are able to stay on track with your leads. With scheduled follow ups, detailed notes, and more data than accessible than ever before, it is easier to develop a relationship with contacts. The more consistent touches you have assists in closing more deals.
CRM helps your business provide a better customer experience because you know more about your leads and customers and can therefore provide a more personalized experience. We all want to be catered to, and this is how businesses do it, by getting to know their customers. The more you know, the more equipped you are to develop more customized experiences for each and every one of your leads and customers.
So, you see, CRM is an investment, and one that needs to be made yesterday. The benefits of CRM far outweigh any negativity you may have had before you read this article. Search for CRM systems that fit YOUR business and empower YOUR team. In order to save time, you’ve got to first put in the time.