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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
Top Five Powerful Marketing Strategies to Grow Your Business Faster
Turning one's business idea into a profitable venture is not easy. The first step is to identify a profitable niche for your idea; the next step is to identify and define the target demographic and find something valuable to sell. Once you have established a concrete niche for your business idea and identified the right target market, you need to develop a powerful marketing strategy to guarantee your business's continuous growth.
Growing your small or big business is a daunting task that needs well-thought marketing strategies. A powerful marketing strategy must incorporate your business values, critical demographics and data, value proposition, and other elements. With the advancement in technology and market disruptions that are bound to happen, you must have both online and offline marketing strategies. Below are the top five marketing strategies that can boost the growth of your business if implemented.
1. Use of Email Marketing
There is a misconception that email marketing is either dead or on its deathbed, but that is further from the truth. Businesses can tap into the potential of email marketing to connect and engage their leads and customers. Use email marketing to engage your leads and drive them down your sales funnel or connect and upsell your existing customers. In your email marketing, there is also a need to be authentic and transparent as possible to your leads and clients. You can also use email responses and clicks to segment your customer list. For Instance, if a person clicks on a specific links you can mark them as subscribers for future marketing while if someone purchases mark them as a buyer. Such segmentation is critical for your business's growth.
2. SMS Marketing
Reach people where they spend most of their time (On their phones). Automate text messages to send promotions, links to newsletters, and landing pages. Statistics show that SMS marketing is among the fastest ways to reach many leads and customers and drive sales. Interestingly, studies reveal that 90 percent of texts are opened compared to a paltry 30 percent of emails. It remains an affordable way of connecting with customers, and for each dollar, there is a possible return of $42. Thus, a thoughtful, well-crafted SMS marketing plan is essential for building brand awareness, driving sales, and turning your customers into your biggest fans.
3. Customer Journey Mapping
This is one of the most critical strategies that guarantees businesses tremendous growth. Customers are the soul and heart of every business, and identifying their preferences, taste, and needs helps you customize how you connect with them effectively. Such customization builds trust and enhances loyalty, thus generating sales for your business. It does not have to be complicated since there are tools like Journeyflow.com that can assist you in creating journey maps for campaigns, new customers, or new leads. The first and essential step in customer journey mapping is to assess overall business goals and process since they are the basis on which you will develop the buyer persona that spearheads the whole process.
4. Social Media Marketing
Social media has proven to be a lucrative marketing platform for businesses that have dared to tap into its potential. Several startups have been built solely on the back of social media marketing. It would help if you were authentic in posting your thoughts, products, services, or anything that you find valuable and vital in helping your audience know about you and your product or industry. For example, Facebook has 2 billion users monthly, and Instagram has 500 million users monthly, though with 58% social engagements. You can use the direct messages (DM) option on Twitter, Instagram, or Snapchat to connect with your potential clients. Social media marketing boosts SEO efforts through sharing or articles, photographs and videos which increase traffic to business's site.
5. Search Engine Optimization
SEO is a crucial aspect of a powerful marketing strategy since it assists search engines in directing your content towards users' search result pages. SEO enables your business website to gain organic traffic that makes your business rank higher on search results. Ensure that you convey insightful, unique, and engaging content. There are three SEO strategies that you must apply:
On-Page SEO - it concentrates on keyword, long-tail keywords, titles, metatags and SEO-friendly URLs to increase traffic to the website.
Off-Page SEO - focuses on the backlinks to your website. Guest blogging is the most effective way to create back links and improve search engine ranking.
Technical SEO - improving technical aspects of your site to improve its ranking on a search engine
When you have CRM software, crafting a powerful marketing strategy is not complicated. Use GreenRope CRM to tie together your marketing strategies today.
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