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Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
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Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
Develop a Stellar Content Strategy
Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy.
Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audiences. People are in control of what information they receive, so why not create great content so they want to keep coming back? First you need to understand the kind of information your contacts are seeking.
Your content should do one or all of the following:
So, how can a good content strategy improve your brand, reputation, and image?
If you don’t have experience in marketing, then creating a content marketing strategy can be somewhat daunting. But hold on a second, even without a dedicated marketing team or staff writers you, too, can develop a strategy to get you started in the whirlwind that is content marketing.
Here is what you do need:
A last word:
Have you heard the acronym, KISS (Keep It Simple Stupid)? Well, if you haven’t, then this is a good thing to keep in mind while creating not only the content itself, but also creating the strategy for your content. So, let’s start with the basics.
Now, I leave you these tips with the intention to post in a few weeks with more detailed steps for you to take your content strategy even further! If you have any other suggestions or would like me to touch upon one of these topics with more detail, then please let me know!
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