If you run a small to midsize business, you're probably always looking for better ways to increase productivity, generate leads, and increase overall revenue. One of the simplest methods is using live chat software. Here are seven benefits of live chat software and how it can make your business more productive, along with how GreenRope can help.

WHAT IS LIVE CHAT SOFTWARE AND HOW DOES IT WORK?

Put simply, live chat software is a medium allowing businesses to interact with their website visitors by using messaging in real-time. This type of software is somewhat like instant messaging, where a chat box pops up in a web visitor's browser window. The chat box allows them to type their questions and then directs them to a chat operator who can address their concerns.

1. INCREASES SALES

The main advantage of using live chat software on a website is that it can be a way to increase your sales. Using chat to interact with people visiting your website that have many questions, regarding products/and or services will build trust and brand loyalty.

When you use live chat, you're able to give site visitors immediate answers. This type of software can help people overcome any objections they may have about buying your products. Think of it as having a live sales rep on standby, readily available to potential clients right on your site.

2. GIVES POTENTIAL CUSTOMERS THE ASSURANCE THEY NEED

When buyers are interested in purchasing a product, they need to be assured they're making the right choice. That's why it's so important to have software that allows customers to chat in real-time with a sales or support representative. Giving them an easy way to connect with you builds trust and contributes to a better customer experience.

3. TIES LIVE CHAT INTO YOUR CRM

Another important perk of live chat software is that it ties your chat history into your CRM (Customer Relationship Management). Contacts are automatically added to your CRM and the conversations saved in the CRM record. Having live chat on your website and landing pages can help you generate new leads by providing another way for these contacts to learn and engage with your brand. These leads are added automatically to your CRM and workflows are triggered to notify a sales rep and start the lead on their own personal customer journey.

4. EASILY SEGMENT CONTACTS COMING THROUGH LIVE CHAT

Segmenting contacts is an important part of the customer journey. Using workflows triggered by live chat, you can easily and automatically segment your contacts into the right groups. For example, you will want to segment leads from current customers. You can also segment based on the data you collect during the chat. This is a great way to personalize the customer experience.

5. PROVIDES IMPROVED CUSTOMER SERVICE

Improve your customer service by offering clients an easy way to connect with you. Live chat allows your customers to get quick responses to their questions. Instead of having to wait on hold or wait for a return email, they can get the answers they need in real time. By using live chat, you give your customers a powerful tool that improves the customer service and support experiences.

6. OFFERS QUICK CONNECTIONS

42 percent of buyers prefer using live chat rather than having to wait for someone to answer the phone to help them. Live chat is great for not only new customers, but returning as well. The quicker you can connect with leads and clients the more likely you are to convert and retain them in the long run.

7. CHAT TRANSCRIPTS AVAILABLE IN THE CRM RECORD

When chat transcripts are available in the CRM record, it's easy for sales and customer service professionals to access previous conversations. These previous conversations provide context for future conversations and provide for more effective communication.

OTHER BENEFITS AND CONSIDERATIONS

Live chat software can let you harvest data. For example, pre-chat and post-chat surveys can offer you useful feedback and help you collect important information about your leads and customers.
It's affordable and easy to set up.
You can set up chat bots to answer basic questions and drive the contact to the right representative.
It's easy to monitor. Using live chat makes monitoring sessions and transcripts easy.

If you are ready to start using live chat software, we have partnered with Olark, a leader in live chat software. Click here to learn more about this integration. Looking for more ways to use live chat in your strategy? Click here to watch our latest webinar with live chat expert, Coco Hsu.

Don't risk losing important sales by not using live chat software. For a free demo and more information on our wide selection of products and services, contact us.

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Increase Productivity With Live Chat Software