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Feb. 11, 2020
Customer Journey Mapping on #CoolerChat
Q1. What is customer journey mapping?
Q2. Why are journey maps important to customer success?
Q3. What are some benefits to customer journey mapping?
Q4. What are some common mistakes made in the customer journey mapping process?
Q5. What are the primary differences between a customer journey map and your sales funnels?
Q6. Do you have any tips for effective customer journey mapping?
Customer journey maps are visual representations of the all the ways a customer interacts with your brand. They allow you to engineer a better customer experience based on valuable customer insights. Journey maps provide a clearly defined understanding of your customer in an easily digestible format. The cardinal sin of journey mapping is not using the data you’ve collected to reevaluate and improve your customer experience. Unlike sales funnels, journey maps are all encompassing and less idealistic. The best journeys are informed buy quality data you’ve collected about your customers.
Check out our free tool for easily building beautiful customer journey maps with ease:
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