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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
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Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
What is CRM Data Integrity?
Business owners are constantly juggling multiple priorities. From the very basic things like the physical plant to the highly technical ins and outs of your industry processes, the dynamic life of an entrepreneur may also find your energies spread very thin.
Among your priorities is data integrity. Data integrity is important to your company, whether you know it or not. What is data integrity, exactly, and what influence does it have on your business?
Data integrity consists of three components:
If you have adequate completeness, accuracy, and consistency, you are well on your way to maintaining data integrity in your business. These three components work together to ensure that you have complete data that you can make sense of. With the right tools, sufficient data integrity allows you to achieve several goals:
We know how important data integrity is to your business. GreenRope is a CRM and marketing automation platform poised to meet your data integrity needs. We're committed to helping you sustain accurate, maintainable, secure data. It's a key piece in your business's success.
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