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Are You Capturing the Right Data?
How Custom Branding Builds Stronger Client Loyalty
February 2025 System Updates
Going Beyond Sales and Marketing with CRM
Defeat Data Fatigue with AI Analytics
Redefine Your Customer Experience with CRM
January 2025 System Updates
How to Create a CRM Workflow That Saves Hours Every Week
Top Sales and Marketing Trends to Watch in 2025
Why Hyperpersonalization is More Than a Trend
December 2024 System Updates
Bottom of the Funnel Incentives to Close Your Leads
Personal Connection to Boost Your Brand
5 Festive Ways to Use CRM for the Holidays
November 2024 System Updates
Marketing Strategies for Your End of Year Campaigns
Convert More Leads with Automation
October 2024 System Updates
How CRM Keeps Remote Teams Connected
11 Tips to Save Time with CRM
How Next-Gen Features Are Transforming CRM
September 2024 System Updates
Get CCPA and GDPR Compliant Today!
How to Optimize Your Customer Onboarding Process for Better Retention
The Role of Data Security in Your Digital Brand
August 2024 System Updates
What is White Label Software?
How Behavioral Data Can Revolutionize Your Sales Funnel
How to Get Started with Reselling CRM
July 2024 System Updates
Effective Strategies for Managing Customer Reviews
The Power of an AI-Integrated CRM for Small Businesses
Powering the Insurance Industry with Complete CRM
June 2024 System Updates
How to Scale Your CRM With Your Business
Leverage Journeys for Tailored Customer Experiences
CRM is a Must for a Successful Operations Team
GreenRope's New WhatsApp Integration
May 2024 System Updates
Automate Onboarding with a CRM
Turning Leads Into Loyal Advocates Using Your CRM
April 2024 System Updates
5 Reasons Why You Need to Resell White Label CRM
Translating Customer Journey Data into Tangible Results
How to be Successful with Email Marketing in 2024
10 Automation Mistakes Sabotaging Your CRM (and How to Fix Them)
March 2024 System Updates
How Journey Mapping Reduces Stress and Converts Leads
Effective and Ethical Use of AI in Marketing Efforts
February 2024 System Updates
Embrace the Future: Automate Your Business in 2024 with CRM
Powering Up Your Marketing Game with GreenRope Email Marketing Automation
January 2024 System Updates
Elevate Your Business in 2024 With 5 Essential CRM Resolutions
GreenRope Project Management Strategies for 2024
December System Updates
Evolution of Email Template Style: Embracing Trends in 2024
Festive CRM Best Practices for Building Stronger Relationships
Navigating Cyber Monday Madness
November 2023 System Updates
GreenRope Unveils Cutting-Edge AI Chatbot Powered by OpenAI
Turbocharge Your Holiday Sales with CRM Magic!
CRM Implementation: Why It Doesn't Have to Be Complicated!
October 2023 System Updates
Trick or Treat: Sprinkling AI's Magic in Your CRM for Spooktacular Results
Why CRM is More Than Just a Sales Tool: Understanding the Full Potential
Harvesting Success: CRM Implementation Best Practices
September 2023 System Updates
Improving Long-Term Deliverability: Updates to Our Bounce Handling System
Charting Uncharted Territory: Crafting a Roadmap for Business Success
Mobile CRM: Why It's Essential for Modern Businesses and How to Implement It
Email Marketing Metrics: What to Track and How to Analyze Them
Happy International Dog Day!
August 2023 System Updates
Elevating Team Collaboration and Productivity with GreenRope
How to Generate More Qualified Leads with Your CRM
Weathering the Storm: Why Business Continuity Planning is Crucial for Every Organization
July 2023 System Updates
Best Practices for LMS Implementation
GreenRope Announces New G2 Achievements
June 2023 System Updates
How To Choose the Perfect CRM for Your Business
GreenRope Introduces Artificial Intelligence Tools
May 2023 System Updates
How to Grow Your Email List: 10 Strategies and Tactics
April 2023 System Updates
4 myths about outbound sales - BUSTED
How to Plan & Host a Virtual Summit For Your Remote Teams
March 2023 System Updates
The Future of CRM
B2B Marketing Automation
Supercharge Lead Generation and Management Through Marketing Automation
February 2023 System Updates
Crafting the Perfect Subject Line
How to Optimize Sales and Marketing Results with Automation
How to Optimize Sales by Automating Great Customer Experiences
January 2023 System Updates
The Best Tools to Manage Remote Teams
Email Marketing Trends in 2023 - Do's and Don'ts
How to Optimize Sales and Marketing Results
Happy Holidays From GreenRope's CEO & Founder, Lars Helgeson
2022 System Updates a Year-In-Review
November 2022 System Updates
There is Always Something to be Thankful For
GreenRope Named Top Performer For CRM and Marketing Automation by G2
October 2022 System Updates
Automation for Productivity
How to Increase Engagement and Conversions with Follow-Up Emails
Customer Service Part 1 - The Unsung Marketing Hero
September 2022 System Updates
Budget-Friendly Marketing Strategies
Salespeople and CRM Misconceptions
August 2022 System Updates
BURNOUT - Causes & Prevention
18 Tips for Positive Productivity
Data Entry & Productivity Part 2: A real life story about salespeople and CRM
Top Five Powerful Marketing Strategies to Grow Your Business Faster
July 2022 System Updates
Starting Your Own Business (5 Things You Need to Know)
Top 3 CRM Data Entry Challenges and Solutions
HTML - Understanding the Basics
How GreenRope Keeps Your Data Secure
6 Months in Review
What does a digital customer experience manager do?
May 2022 System Updates
The Best Way to Generate, Qualify, and Manage Sales Leads Effectively
Data Entry and Productivity: 6 Benefits of CRM
April 2022 System Updates
Make your company more accessible to your clients with a quality live chat software.
How to Build a Data-Driven CRM Strategy in 6 Steps
March 2022 System Updates
Understanding Bounces
Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help
6 Automated Customer Retention Techniques
4 Ways CRM Helps Create Better Marketing Campaigns
February 2022 System Updates
How You Can Streamline Your Business Process Management (BPM) with Complete CRM
7 Features Your CRM Must Have for Productive Sales
January 2022 System Updates
Shopify Integration with GreenRope
5 Easy Steps to Create a Simple Customer Journey Map
How to Develop a Sales Pipeline
A Letter From GreenRope's CEO & Founder, Lars Helgeson
Year In Review - 2021 System Updates
How to Create an Easy-to-Follow Marketing Strategy
6 Popular and Effective Video Types to Boost your Marketing Campaign
November 2021 System Updates
How Businesses Can Celebrate the Holidays During a Pandemic
5 Ways to Give Thanks to Your Clients This Holiday Season
5 Ways to Improve Your Email Marketing with CRM
Remote Confessions
October 2021 System Updates
What is Live Chat Software & How Does it Work?
10 Clever Holiday Marketing Tips for 2021
September 2021 System Updates
GreenRope Awarded High Performer and Easiest Admin on G2Crowd
CRM & the Customer Experience: 6 Ways the Two Are Connected
How CRM Changes the Customer Experience
4 Marketing Tricks to Attract More Customers to Your Business
How to Target Your Ideal Client
August 2021 System Updates
10 Surprising Things You Didn't Know About Client Service Manager, Kimberly Clausen
5 Step Guide for Developing a Strong Sales Pipeline
July 2021 System Updates
4 Little Steps You Can Take to Automate Your Business
What are cross-functional teams and how to build one
Actionable Ways To Propel CRM User Adoption In Your Company
How Optimum Condition Uses GreenRope to Adapt in a Digital World
10 Reasons Why CRM Training is So Important for Onboarding
June 2021 System Updates
10 Surprising Things You Didn't Know About Client Service Manager, Kayla Stallings
6 Smart Customer Retention Strategies to Boost Productivity and Sales
4 Tips for Taking Your Business Digital in 2021
Why Good CRM for Healthcare Is More Important Than Ever
How to Use CRM and Marketing Automation to Connect With Customers In 2021
May 2021 System Updates
5 Tips for Building Effective Cross-Functional Teams
Five Pillars of a Successful Digital Business Transformation Strategy
10 CRM Strategies That Will Boost Your Business in 2021
How Automation Impacts Your Email Marketing Campaigns
Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads
April 2021 System Updates
Using Zapier to set up GreenRope integrations and automated actions
Shared Access: Everything You Need to Know
Get Started with Automation: 5 Actionable Tips to your Business
5 Top Challenges to Digital Transformation and How to Overcome Them
March 2021 Monthly Updates
10 Surprising things you didn’t know about Sales Manager, Matt Stewart
Reasons You Should Embrace Workflows in Your Business
How to Develop A Customer Journey Map in 5 Easy Steps
Becoming a Complete CRM Consultant
Zoom Integration with GreenRope
Placeholders & Merge Data for Personalization and Automation
February 2021 Monthly Updates
The Key Differences Between a Customer Journey and a Workflow
10 Surprising things you didn’t know about Client Service & EMEA Sales Manager, Diana Kohan
Nothing Changes If Nothing Changes
Digital Transformation: The Tool To Adapt To The Post-Covid Business World
January 2021 Monthly Updates
What is the Difference Between Digital Transformation, Digitalization, and Digitization?
10 Surprising things you didn’t know about Software Developer, Brandon Gaerlan
Creating a CRM Strategy For The New Year
December 2020 Monthly Updates
A Visit From GreenRope
6 Insider Tips for Your Marketing Automation Strategy in 2021
10 Surprising things you didn’t know about Marketing and Implementation Director, Alessandra Gyben
November 2020 Monthly Updates
If the Pilgrims had CRM...
Aunt Betty’s Secret CRM Recipe
7 Ways to Leverage Marketing Automation Solutions for Business
10 Surprising things you didn’t know about Software Developer, Anderson Manly
Importance of Using Text Messages for Sales and Marketing
6 Sales and Marketing Pain Points That Automation Can Relieve
October 2020 Monthly Updates
The Scary Space - The Abyss
Top Tips for Ecommerce Marketing Automation
5 ways that CRM can improve your SEO
10 Surprising things you didn’t know about Marketing Assistant, Alexis Scott
5 Factors to Consider When Choosing a CRM Solution
How To Get Your Emails Delivered Into Spam Folders
15 Mistakes to Avoid While Working Remotely
Understanding the Media & Public Access Libraries
2020 Top Troubleshooting Tips
Best Practices for Building Better Email Templates
Marketing Automation Support & Customer Service
Quotes and Invoice Management
CRM for The MLB
August 2020 System Updates
Tips for Creating Lead Generating Signup Forms
8 Marketing Automation Workflows to Boost Conversions
CRM for Financial Services
8 Ways to Get the Most Out of Your Marketing Automation Software
Cookies & Cache - Why They Are Important & How Are They Different?
CRM for Nonprofit Organizations
CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED
10 Surprising things you didn’t know about Client Service Manager, Virginia Garcia
Five Reasons Digital Marketers Love Automation
User-Defined Fields & Automation
COVID Concerns Create New Customer Experiences
What Problems Do Marketing Automation Platforms Solve?
3 Ways a CRM Helps Close More Deals and Make More Money
10 Surprising Things You Didn’t Know About Human Resource Manager, Little Buddy
Managing a Remote Customer Service Team with Ticket Management
CRM for Higher Education
Greenrope Makes The Latka Most Promising SaaS in California
6 Benefits of Marketing Automation
How to Manage a Remote Marketing Team
How Social Media Content Can Impact Customer Buying Intention
3 Smart Ways to Empower Your Emails with CRM Data
How to Market Your Business on a Zero (or Small) Marketing Budget
May 2020 System Updates
10 Surprising things you didn’t know about Staff Accountant, Chris Ramirez
The Mystery of Time Zone Sending Explained
CRM for Agencies
CRM for Government Agencies
Generate Buzz on a Shoestring with These 8 DIY Marketing Tips
Coronavirus: Is it time to update your marketing messages?
10 Surprising Things You Didn't Know About Marketing & Implementation Specialist, Madison Potter
#CoolerChat - KPIs
Data Cleaning Tips
#CoolerChat Customer Retention
10 Easy Email Automations You Need to Implement Today
Sales Automation in 2020 - A Simple Guide For Small Businesses
Why Marketing Automation Works Across All Products, Services and Industries
How to Acquire Customers on a $0 Marketing Budget
#CoolerChat - WFH
Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson
How to Stay Productive Amid the Coronavirus Chaos
Email Tracking & Engagement
#CoolerChat - Informational Silos
5 Ways to Optimize Email Marketing Open Rates
How Visual Content Can Help Boost the Growth of Your Business
10 Surprising Things You Didn't Know About Client Advocacy Manager, Nour Sankary
Email EasyBuilder vs. Emailer, Feature Differences
#CoolerChat - Twitter Chats
Boost your branding by private labeling your account!
5 Ways CRM Helps Sales Professionals
Ask the Experts on #CoolerChat - Email Marketing
Contact Filtering
#CoolerChat - Customer Journey Mapping
Red Hot SaaS - A CRM Valentine's Day Love Letter
Breaking Up With A Toxic Sales Software
10 Surprising Things You Didn't Know About CTO, Lyle Hopkins
3 Ways To Make Small Teams Look BIG!
SMS, MMS, & Voice - Set up & Management
10 Surprising Things You Didn't Know About COO, Bjorn de Boer
25 Cyber Security Tips
Don't make these business mistakes in 2020
CX 2020: Jeremy Watkin Weighs in on the Changing Landscape of MarTech
A Business Carol
Using GreenRope to Create Your Annual Report
CX 2020: Stephanie Thum's Take on Changing Conceptions of the Customer Experience
Surveys & Automation
10 Surprising Things You Didn't Know About Melissa Filich
17 GreenRope Updates & Upgrades We Are Thankful For
How Customer Behavior Prediction Can Help to Generate More Leads
5 Reasons to Record CRM Notes from Customer Service Calls
10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
The Scary Space - An Intern’s Hell: Attack of the Fascist Olives
The Scary Space - Shutter Office
The Scary Space - The Phantom Task-Master and the Forgotten Recipient
Happy, Healthy Email Lists
4 Questions You Need to Ask to Keep Your Business Thriving in 2020
5 Killer Benefits of Micro-Influencers for Your Small Business
Marketing Automation for Better Top-of-Funnel Conversions
10 Surprising Things You Didn't know about Client Services Manager, Hunter Ricci
Top of Funnel Best Practices: Marketing Automation
Recession-Proof Your Business with Complete CRM
How to Test & Optimize Your Campaigns
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
Using a CRM to Manage your Money
10 Surprising Things You Didn't Know About ISP Relations Manager Jill Dimel!
Disqualifying Leads Without Alienating Them as Future Customers Part 1: The True Value of Non-Leads
How to Generate LinkedIn Leads with GreenRope
Marketing Automation: Lead Generation and Nurturing Tactics that will Work for your SMB
How GreenRope Helps Your Nonprofit Grow
Generate 40% More Leads With Website Chat
10 Surprising Things You Didn’t Know About Client Service Manager Vickie Reilly
Using Surveys to Collect Customer Feedback
What small businesses gain from automated marketing
20 Email Marketing Mistakes to Avoid
How to Integrate Influencers Into Email Marketing
10 Surprising Things You Didn't Know About Ian Cuatico
How to Use Marketing Automtation for Customer Retention
Using Opportunities to Streamline Sales
Synching Email Conversations through IMAP
How to Create an Automated Email Sequence that Saves Time and Boosts Sales
How To Setup An SMS Campaign
10 Surprising Things You Didn't Know About CEO, Lars Helgeson
GreenRope Security You Can Trust
Building Your Booking Calendar
Fyre Fraud, AI Revolution, Hometown Brands and more…
Benefits of Getting GreenRope Certified
Planning Your 2019 Automated Marketing Calendar with CRM Insights
How To Analyze The Profitability Of A New Sales Strategy
Four Ways to Use CRM Data to Create Targeted Social Ads
3 Ways To Use Sales and Marketing Data to Customize Your Marketing Messages
Essential Marketing KPIs You Should Never Forget to Measure
How to Perform Effective Outreach
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
GreenRope’s Newest Features & Upgrades: March Edition
SEO & Digital PR: What It Is And Why It Matters In 2019
What is Complete CRM?
How to buy and sell SaaS to your clients
3 Ways a CRM Closes More Deals and Make More Money
Marketing Automation: A Look Back at 2018 and a Look Ahead to 2019
Customer Experience & Customer Service Stats from 2018 and Predictions for 2019
CRM Software Trends from 2018 and What’s in Store for 2019.
GreenRope Helps You Connect to More Apps with PieSync
Combining CRM with Marketing Automation Increases Capabilities and Visibility
Three Ways CRM Reporting Helps Marketers Grow
What Will Email Marketing Look Like In 2019?
The Learning Management System and Best Practices
How to Be An Agile Digital Marketer [Infographic]
3 Reasons Why CRM Powered Marketing Automation is Ideal for Small Marketing Teams
5 Ways to Improve Sales Pipeline Management
2018 Holiday Marketing Strategy: Start by Integrating CRM and Marketing Automation
A Few Actionable Ways on How to Grow Traffic for SEO Rookies
Welcome Emails: Making an Indelible First Impression to Subscribers
6 Clever Ways to Gather CRM Info for Marketing
5 Creative Ways to Use Marketing Automation this Holiday Season
Using Custom Objects to Create an Interactive Client Portal
5 of the most important KPIs for Customer Retention
How CRM Helps Deliver Better Customer Care and Higher Customer Satisfaction Rates
5 Creative Ways To Use Marketing Automation
Why Cloud-based CRM Software Is Taking Over On-premise CRM Software
4 of the Best SEO Best Practices that Will Help You Improve Your Rankings
Marketing Automation Terms
Measuring the ROI of Your CRM Purchase
What is Data Integrity?
Improve Your Marketing by Integrating Your Client and Prospect Details into One CRM
CRM and Sales Enablement
Optimize Employee Output With CRM
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
10 Ways SMBs Can Offer a Better Customer Experience with CRM Software
How to Master the Art of Influencer Management
Why You Need a CRM: Managing Business Growth
When You Need to Reach Customers, Use an Email Verification Platform
8 Ways to Optimize for The Mobile World
One Click Search to Find a Hotel Nearby your GreenRope Contacts? Absolutely
4 Ways to Clean Your CRM Data
Direct Mail Automation Webinar Recap
4 Ways to Use Your CRM to Enhance Marketing Automation
10 Ways CRM Software Will Help You Drive Sales and Grow Your Small Business
Getting Started with GreenRope: Contacts vs. Companies
Getting Started with GreenRope: Managing your Contacts
A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope
FinancesOnline.com Bestows EmailGreen 2 Major Email Marketing Software Recognitions
Custom Objects, Custom User Fields, and Why They Matter
Your Business Safety Net, Fashioned out of GreenRope
Getting Started with GreenRope Series: Setting Up Your Account for Success
Don't be trapped by the Per User subscription structure - here's why.
CRM user adoption: Why it's important to get your employees on board
FEATURE UPDATE: Journeys
Collaboratively Manage Tasks, Time, and Billing with Project Manager
Create a Converting Landing Page using GreenRope
4 Content Marketing Strategies for B2B Sales Enablement
How to Increase Conversions with Pop-up Signup Forms
Conversion Driver Charts: Part II
Setting Up SPF, DKIM and DMARC
Customize, Collect, and Connect with Document Signing
The GreenRope Team Speaks Out: Our Favorite GreenRope Features
New Feature: Conversion Driver Charts
Why you should always integrate your CRM and marketing automation
Chasing the mirage of “intuitive” - A journey into UX with a simple lesson
Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap
Using Campaign Tracking in Your Email Signatures
CRM & Marketing Automation: Better Together
Funnels That Convert: How to Drive Marketing Automation Success Through Content
Strategies for CRM Opportunities
Evolution in Project Management
When CRM Works for You
How ''Taking Command'' Helps You Win
Importing and Exporting Journeys
Canadian Anti-Spam Law (CASL) - Are you ready for July 1
GreenRope 101: The Learning Management System
From Email Marketing to Marketing Automation
Journey, Drip Campaigns, & Workflows: Cheat Sheet
SD Inbound - Recap of HUG17!
An Interview with the Customer Service Expert, Shep Hyken
Is your #Martech stack getting too high?
Why Complete Marketing Automation is a 'Suite' Deal
Great Support Team, Great Support.
The Customer Journey Starts Here
Customer Journey Mapping Best Practices
Best Practices for Setting Up Customer Journeys (Part I)
GreenRope Named a Category Leader in Marketing Automation by GetApp!
Benefits of Customer Journey Mapping
3 Things Every Successful Digital Marketing Campaign has in Common
5 Best Ways to Qualify Leads and Push them Down your Funnel
Survey Webinar Recap
5 Sales Workflows to Start Using Immediately
Map your Customer Journey and Create Winning Customer Experiences
How Lead Scoring Helps Drive Conversions
Putting the R back in CRM
4 Ways to Get Started with Personalization
The Gmail Schema: What it means for you
How CRM Transforms your Business
How CRM Helps Sales
Telephony and SMS Marketing with GreenRope
Influencer Marketing: The Future of Marketing?
GreenRope's Booking Calendar
GreenRope's EasyBuilder
Why we love our jobs. Do you love your job?
The Importance of Lead Validation
Surveys: Why, What, and How.
How to Use CRM for Marketing
Website Tracking with GreenRope (You NEED this)
The Culture Question: How to build & promote a lasting company culture
Social Automation: Your Social Strategy on FIRE
The Evolution of Social Media
10 Ways to be Successful with GreenRope
CRM for Legal Professionals
CRM for Financial Services and GreenRope
Close More Deals with Predictive Analytics
5 Sales Tools to Start Using Today
How to Identify Your CRM Champion
Don't Be a Spammer...Here's How.
Who's in your Tribe?
How to Make Money with CRM
Data Cleansing for CRM: Our Best Advice
Create High Converting Landing Pages
Understand Customer Needs and Wants
How Technology Helps Break Down Silos
5 Tips for Better Email Marketing
Why your company could be wasting money, and you’d never know
Tips and Tricks for Increasing Productivity at Work
CRM and Marketing Automation for Doulas
4 Signs You're Ready for a CRM
5 Outside the Box Uses for CRM
CRM and Customer Service
5 Things You Can Do Today to Align Your Sales and Marketing Teams
Three Tactics for a Healthy Contact List
Lead Scoring: The Basics
The 10 Commandments of CRM
What to think about before you invest in CRM
GreenRope's Top Troubleshooting Tips
The only thing we have to fear...
How-to Develop a Killer Lead Nurturing Campaign
Drip Campaigns for Lead Nurturing
5 Tips for Employee Advocacy
Marketing on a Budget
In-House vs. Outsourcing: Your Guide to Building your Content Team
5 ways PR pros can use CRM
Fragmented Technology Results in a Fragmented Business
Interview with Wade Foster of Zapier
How Sales can use marketing to help them sell more
Signup Form Best Practices: A GreenRope Guide
Your Customers Love You, and This is Why
How Tech has Transformed Holiday Commerce
GreenRope is the Best CRM Software!
2016 Marketing Trends
New Year, New You, and Reasonable Goals!
Is Inbound Marketing for You?
Networking Like a Boss on LinkedIn
The Importance of Technology in Virtual Teams
Marketing Analytics You Should be Tracking
Using Data to Personalize your Marketing
Why Marketing is a Big Trend in 2016
Important Changes for our API Users!
Energy for Your Workday
GreenRope Makes SelectHub's Leaderboard
If it isn't in the CRM, it didn't happen
How Customer Experience Drives Culture
How Marketing Automation Can Boost Your Revenue for the Holidays
New Marketing: Marketing and Technology
Tips for Crafting the Perfect Sales Pitch
Workflow 101: Triggers and Use Cases
Back to Business Organization
Managing Opportunities: The Basics
Social Media Check Up: What is Working and What's Now
Paddleboarding and Business :: A Tale of Perseverance
Five Resourceful Marketing Techniques That Work
How to be an advocate for your customers
Top Marketing Automation Buyer Trends by Software Advice
3 Benefits of Affiliate Marketing
Print Is Not Dead...and Why You Should Use It
CEO Across Europe - A Business Adventure
Strategies to Improve the Customer Experience
Features & Updates for May & June
The Art of Delegating - Your Winning Strategy
Social Media Strategies for Small Business Budgets
Useful Tools for Improved Marketing
Highlights from Interactive Day 2015: Digital Marketing Conference
Customer Issues are Hard to Track: Ticketing & CRM are the Solutions.
Weekly Roundup May 29, 2015
Investment Killed the Internet Star
Why do we win some deals and lose others?
Weekly Roundup May 22, 2015
Beginners Guide: Marketing Automation
Pain Point #1: I need an information trail!
Better Email Marketing: How to segment and target your leads and customers
Weekly Roundup May 1, 2015
Why Customer Retention Should be Higher Priority than Customer Acquisition
Standing on the Shoulders of Giants
Beginner Basics: Lead Scoring
Is CRM Enough?
The New Big Role: Marketing Technologist
Software Integration is Key to Uniting Sales, Marketing, and Operations Departments
Of Pride and Prejudice
Getting Your Team Onboard with New Technology
How to Sell Your Boss on a CRM Purchase
Boost Your Thought Leadership with Marketing Automation [SlideShare]
How to Plan for a Successful CRM Implementation
How To: A/B Testing
Simplify Your Business With Integration
Organizational Agility
Finding your Blind Spot
Small Business: Hot Marketing Trends in 2015
New Year & New Features
GreenRope's Newest Features and Upgrades
A Life of Failure and Gratitude
VoiceBase key to CRM
Increase CRM Usage with these helpful tools
5 Ways to Get Back After Thanksgiving
Top Reasons You Need a CRM
5 Thankstastic Marketing Ideas for Thanksgiving!
Email Marketing Tips for Small Businesses
Your Guide to Adding Users & Giving Shared Access
The Founder's Blog - Being the Change
Evergreen Content: What it is and why you need it
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
The Founder's Blog - Using Your Tools
What you need to know from the Inc 5000
The Founder's Blog - Who am I, anyway?
The Art of the Follow Up
Use Your CRM Data for Holiday Marketing
5 GreenRope Sales Tools to Start Using Today
The Founder's Blog - What's in a Name?
What the First Day of Fall Means for Your Marketing Strategy
Don't Get Deleted: Optimize Your Subject Lines
Impressive Small Business Women Entrepreneurs
GreenRope's New Features and Upgrades: August
Comin' in hot with CRM
Before the Import: How to Organize Your Data
Silo Smashing: Digital Darwinism
Redefining CRM: Traditional vs. Complete
GreenRope Makes Inc.'s 500 Fastest Growing Companies
What is Marketing Automation? (Part I)
Four Reasons Why Marketing and Sales are Two Sides of the Same Coin
Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
What Leaders Have to Say About Goals
CRM...What's in it for me?
Analyze This...Not That. The Customer Data you Need to Collect
Customer Centricity Should be at the Core of Customer Service
The Importance of a CRM Implementation Strategy
Inspiring Change Within Your Organization
How-to: Workflows
Managing the Customer Experience with Issue Tracking
Long Tail Marketing - The Future of Marketing
Yahoo! changes may affect your email delivery
Building the Foundation for a Successful Business
GreenRope Account Settings Best Practices
Customer Satisfaction Begins with Company Culture
Establishing Buyer Personas: The Basics
From Basement to Boardroom: Business Startup Growing Pains
Your Guide to GreenRope's Predictive Analytics
LOVE Your Job
How Social Media is Changing the Super Bowl
How to Create a Successful Company Like Apple
Sales Lessons from the Wolf of Wall Street (and some)
Sell More with an eCommerce Store
Lars Helgeson Named Finalist in San Diego Business Journals Most Admired CEO Award
Using Customer Feedback for Business Growth!
Organize and Track with CRM
GreenRope Integrates with Intuit Quickbooks
The Customer Experience: Ticketing
CRM Insight: Paul Ward
A Deeper Look into Inbound Marketing
Mobile Marketing: Our Best Advice
Cheat Sheet: Lead Nurturing
Simple Secrets of Successful Email Marketing for Car Dealerships
Single Opt-in vs. Double Opt-in: Which is more secure?
Inbound Vs. Outbound Marketing
Marketing Automation: Drip Campaigns
Successful Sales Strategies
Mo.com: Interview with GreenRope's CEO, Lars Helgeson
The Growing Relationship between Sales and Marketing
Coffee Talk with GreenRope's CEO, Lars Helgeson
Social Media for Interior Designers - ASID Presentation
SaaS: Software as a Service and Cloud Applications
Newsletter 101: Subject Lines Matter
Social CRM and Its Place in the Sales Process - Think About CRM
Successful CRM Implementation
Components to Consider when Designing Your Website
Project Management: The Discipline You Can't Live Without
Using Surveys for Market Research
Best Practices in Email Marketing
Marketing Automation and Why You Need It
Tips For Executing A Personalized Marketing Campaign
Easy Workflows You Can Start Using Today
Sales Force Automation - The Backbone Of Your Sales Team
How to Create a Consistent Data Structure
How to Successfully Use Content in Your Marketing Automation
Let's Talk About Spam
Social CRM: What it is and Why You Need it!

Best Practices for Setting Up Customer Journeys

(Part I) 

By Alessandra Ceresa

 

As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers.

 

To recap, here are the benefits of customer journey mapping:

  • Visualize the customer experience through your customer’s eyes
  • Identify holes in your process and fill them with effective touch points
  • Personalize the experience your leads and customers have with your brands based on both their needs and their actions
  • Break down any internal departmental silos for a more collaborative approach
  • Drive sales with more effective lead nurturing strategies

 

Customer mapping is not new, however the tools to help you build your journeys are far more intuitive and easy to use than ever before. Tools, like JourneyFlow, help you to easily create, visualize, and improve upon your customer journeys before they actually go through them.

 

So, to get the most from customer journey mapping, here are a few best practices:

 

  • Identify the different journeys your customers currently experience.
    • Include every touchpoint where your lead/customer comes into contact with your organization. This means EVERY touchpoint from print, social media ads, online articles, review sites, online chat, sales follow ups, etc.

 

  • Which touchpoints are more effective than others? Is there a way that you could improve the experience with that particular touchpoint?

 

  • From the point of first contact, what are the customers’ next steps?
    • Each customer is different. Based on their needs, as well as their initial interaction with your brand, what is the ideal journey?

 

  • Determine every possible action your customers can take.
    • What happens if they click or read your email? What is the next step?
    • What is the next step if they do not click or read your email?
    • At what point do you trigger a sales workflow?

 

  • What data can you use to help you personalize your content?
    • Use data to help you send your leads/customers on personalized paths. For example, you can send them relevant content based on their location, past purchases, interests, and more.

 

Use a step-by-step approach to help you lay out your customer journeys. Remember, creating successful customer journeys doesn’t happen overnight, but with proper process and planning, this could be the best thing you can do to help deliver more satisfying and profitable customer experiences. 

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