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10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
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Website Tracking for Marketing & Sales
Are you able to track your visitors, pages visited, where your visitors come from, pages they stayed on, and so on? If not, it’s time to start doing so. Website tracking gives you valuable information about how people are engaging with your website. You want your website to attract and convert. Understanding your site’s performance is key to optimizing the process.
Website tracking lets you:
Along with website tracking, you can also assign scores to webpages. For example, if a contact visits your pricing page, this might receive a higher score - as they are actively interested in your product and price shopping, whereas a person visiting your careers page will get a lower score since they probably aren’t a viable lead to convert.
In GreenRope’s website tracking, you also have the following capabilities:
Conversion tracking is critical to your campaign success. How many people signup on your website and actually convert into paying customers? The ability to track this information gives you the power to update and revise your marketing and sales strategies as needed to ensure the majority of your leads convert at the bottom.
A/B testing is another great feature GreenRope offers. A/B testing allows you to test out two different versions of the same landing page or webpage. Which page converts more? What content performs better? This type of information, again, is critical in optimizing your strategy.
To start tracking your websites, you have the following options:
For more information about website tracking, please contact our support team.
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