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Social CRM and its Place in the Sales Process - As seen on ThinkAboutCRM.comWritten by
Even though Social CRM is still a new concept gaining traction in the sales world; it is a trend that cannot be ignored. Social CRM is changing the way that businesses not only conduct business, but also how they understand their target markets and engage with customers.
Social CRM is not all about the content you put out there; it is about how your audiences engage with this content. In our virtual world, there are many topics of discussion and Social CRM allows you to discover exactly what they are. The kind of content published is very useful for both sales and marketing professionals.
Sales thrive on relationships and the deeper the relationship the more likely it is to close a deal. When you understand your customer, they are more likely to choose your company over a competitor. Social CRM is also a way for any sales professional or marketing team to identify opportunities and conversations going on about your industry, product, and/or service. Social CRM also promotes thought leadership and the ability to expose your expertise on the subject matter.
In order to successfully incorporate Social CRM into your strategy there are a few things to keep in mind.
Social Media proves to play a significant role in not only marketing, but in sales as well. Harnessing this medium enhances the customer experience when engaging with your brand, and aids in moving leads down the sales funnel. Sales are about relationships, and with so many relationships developing online, it is only good form to join in.
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