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5 things your employees can do to become advocates for your business
By Alessandra Ceresa
If your employees don’t love your brand then you’ve got problems. Your entire team should be on board with promoting your company and being positive brand advocates. However, not every employee understands the many ways that they can participate in company advocacy. Here are 5 ways you can get your team involved in promoting your brand.
1. Culture starts at the top.
If you do not inspire culture that promotes sharing and engaging than don’t expect your employees to jump on board. Employee advocacy comes from a culture of sharing driven by strong leadership. Culture usually stems from the top, so make sure that your leadership team is advocating for your company even more than you expect from you other team members. Why? Culture is infectious.
2. Give your team the right tools.
If you expect your employees to share and advocate for your company, then you need to make it easy. First, provide your team with a list of resources they can use to help them promote your company. For example, give your team a LinkedIn profile template that each employee can add to his or her profile. Now, your team is representing your company on a social network with consistent brand messaging.
3. Start an internal newsletter.
Excite your team and bring them together by sending out a monthly internal newsletter. Share interesting articles, monthly highlights, fun facts about your team members, as well as links that your employees can easily share from the newsletter. An internal piece like this connects the team and provides them with content they can easily share with their own networks.
4. Set guidelines.
Social media can be scary if you do not know what you are doing. It is a wild world, and you’d be surprised how many people really do not understand how each social network works. Come up with a clear set of rules for the team. Take a look at the sample checklist below.
5. Give them options.
Not all of us are star tweeters. It is nice to be flexible in how people share and advocate for your brand. For example, do not require all of your employees to Tweet; instead give them the option to just chime in on LinkedIn groups or to comment on industry blogs. If it seems like an arduous task, the less likely they are to commit to advocacy.
Let your employees decide how they’d like to be involved, just make sure everyone remains accountable!
Bonus Tip: Measure your efforts!
Just like anything else, nothing speaks louder than the numbers. Get your team excited by showing the effect they have on the company’s brand awareness with cold, hard numbers.
Measure how many blog posts your employees commented on, how many times they shared your Facebook posts, or how many leads were generated from a social advocacy program. This isn’t to call out your employees, but rather to instill a little healthy competition to inspire your team to act.
Your team is your greatest marketing asset. Employee advocacy should be fun and a tool for team growth.
Have other ideas for employee advocacy? Share them with us!
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