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Make Your Customers Love You
As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business. It is no question that one of your biggest goals should be building a customer centric environment. So, with that said, I’d like to share with a few tips on how to show customers that you care.
1. Personal Interaction
Business success can highly depend on ‘getting closer to the customer.’ In my experience working with customer support, I have found that clients love it when I remember their names and past conversations. This can be rather challenging, especially if you have a large client base. However, if you just try to personalize communication with customers through personal interaction, phone conversations, and email you are letting them know that they are important. Plus, you are creating a comfortable environment for you and the customer. Maybe you’ll even make a friend. Technology, such as a CRM platform, can greatly assist you in managing these relationships, and making sure you do not miss a beat when it comes to remembering important and personal information about your customers and leads.
When handling customer support, there is a lot of two-way dialogue taking place. I know first-hand that some customers enjoy a little bit of hand holding from time to time. They also like to know that you acknowledge their concerns and opinions. Whether it is an account issue, general question, or feedback, make sure that your customers are heard. Listen to their needs and, in return, you may learn something valuable. In the long run, your company can benefit from hearing what the customer has to say.
3. Stay Connected
Every now and then, it’s a good idea to check in with customers and extend a friendly ‘hello.’ By doing this, you are telling your customers that you value their business. Over time, this will only help you develop a strong customer relationship. Send a personalized card during the holidays, or just a short email letting them know that you are thinking about them. This is a great way to keep your customers loyal and your company top of mind.
There is no bigger compliment than when customers refer your company to friends, co-workers, and other businesses. Make sure you encourage this by offering incentives and special discounts or promotions. In the end, it will be a win-win for the customer and your company.
The bottom line is, you want to give customers a reason to come back. In the spirit of Valentine's Day, take the opportunity to show them that you care. Your job is to turn those one-time customers into loyal clientele. So, don’t just stop at Valentine's Day. Make sure you continue to implement these techniques all year round.