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How to Master the Art of Influencer Management
By Shane Barker
It’s safe to say that influencer marketing is the future of marketing.
And the benefits of influencer marketing for your business are clear:
[Image Source: Tomoson.com]
But there is still a huge problem. 75% of marketers are facing a challenge with finding the right influencers. This isn’t surprising because searching for influencers manually takes a lot of time and effort.
The good news, however, is that there are a lot of influencer network platforms such as HelloSociety and Activate that that can easily connect you with influencers in your niche industry. But you could end up spending quite a lot on these platforms.
Then there are influencer marketplaces that allow you to connect with influencers for a small fee or commission. Tribe, Brand Snob, and HYPR are just some the popular options.
In addition to this, there are several fantastic influencer marketing tools to help you identify and collaborate with the right influencer. Grin.co is one such subscription-based software that helps you run and manage influencer marketing campaigns without having to run from pillar to post.
But finding the right influencers isn’t everything. Despite finding the right influencer, a large number of brands and marketers continue to fail at influencer marketing. That’s because they often ignore the most important aspect of an influencer marketing campaign – the influencers.
But if you’re serious about increasing brand awareness, driving traffic, and generating sales through your influencer marketing campaigns, you’ll need to be very systematic with the way you manage your influencers. You need to engage influencers and build relationships that last, while still maintaining a professional connection.
Otherwise, your campaign will fail to meet your business goals and objectives, despite your meticulous planning.
In this article, you’re going to learn five insanely actionable ways to better manage influencers. Check them out: