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Best Practices for Setting Up Customer Journeys
By Alessandra Ceresa
As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers.
To recap, here are the benefits of customer journey mapping:
Customer mapping is not new, however the tools to help you build your journeys are far more intuitive and easy to use than ever before. Tools, like JourneyFlow, help you to easily create, visualize, and improve upon your customer journeys before they actually go through them.
So, to get the most from customer journey mapping, here are a few best practices:
Use a step-by-step approach to help you lay out your customer journeys. Remember, creating successful customer journeys doesn’t happen overnight, but with proper process and planning, this could be the best thing you can do to help deliver more satisfying and profitable customer experiences.