Feb. 19, 2020
We asked the experts about the best practices for email marketing. This is what they had to say...
Q1 Is email marketing still relevant in 2020?
Q2 What are advantages of email marketing compared to other mediums for digital marketing?
Q3 What are the elements of a successful email marketing campaign?
Q4 What metrics do you use to measure the success of an email marketing campaign?
Q5 How do you create campaigns that add value for your customer?
Q6 How do you avoid being flagged as spam by an ISP?
Q7 How can you automate email marketing beyond just scheduled broadcasts?
Email is alive and kicking in 2020! In fact, it remains the most cost effective form of digital marketing. New technology for segmentation, tracking, and analytics makes it a powerful tool for businesses of any size. Every successful campaign is predicated on powerful tech, strategic segmentation, and amazing assets. Focus on relationship building by offering value through instructional and informative messaging. There are loads of metrics you can look at to measure the success of your campaigns, essential KPIs include CTR, opens, forwards, link clicks, unsubscribes, bounces, and conversions. Avoid 'sales pitchy' messaging and make sure that you have the right records in place to avoid being flagged as spam. For a competitive edge, supercharge your email marketing campaigns with sophisticated marketing automation!
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