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When CRM Works for You
By Alessandra Ceresa
I recently pitched an article idea to Inc.com, but I haven’t heard back, so i’m sharing with you my ideas on CRM and why so many businesses fail with this incredible technology. It is not because they are not tech-savvy or sophisticated enough. No, no. Small businesses often fail with CRM because they think of it in terms of features and capabilities, not as comprehensive strategy built for the entire team.
Because of it’s complexity, CRM is not something that is implemented overnight. On the contrary, it is built over time, after strategic thought and planning. At least if you want to make it work for you, not against you. This is also necessary as you scale.
A lot of small business fail, but you can give yours the chance to grow (and succeed) if you think, plan, and act strategically.
CRM implementation is scary for many small businesses. They understand the need, but few fail to do the research to properly setup and implement the system so it works for their specific business needs.
CRM implementations fail because they rely on only a few people to actually use the system. It is a tool rather than a strategy or mindset.
As CRM and CRM systems evolve, I think so will the approach businesses take to evaluating systems.
There are more CRM options available for small businesses.
Advantage #1: Increased productivity and better use of your workforce
Advantage #2: Helps businesses connect and engage with their leads and customers
Choosing the right CRM is tougher than you would think.
Once you choose the right system, now what?
Successful CRM implementation is a collaborative labor of love. It takes more than just purchasing a system and hoping it works to, well, make it work. Follow my advice above and think carefully before you take the plunge. This will help you be far more successful in the long-term.
If you would want to learn more about CRM implementation, contact us. We are your partner in business.