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Social Media Strategies for Small Business Budgets
From this graphic (Douglass Karr), you can see that social media helps in achieving many business objectives. I am sure that all of you have some of these marketing goals in mind: Increased awareness, increased trust, always want to fill the funnel with leads, and of course close sales, and retain those customers!
Some businesses don’t realize that social media can be a form of customer service! Sometimes customers or leads inquire through Twitter or Facebook rather than sending an email or calling. It’s important to have someone monitoring social and able to respond so you keep that trust!
Here is a real example of customer service through Facebook. This is a client who inquired about a fitness class and as you can see, the company, wrote back within 30 minutes responding to her question. Without having Facebook as a channel for customer interaction, they may not have had this business.
Here’s the bottom line: A consistent social media presence helps your brand
The struggle is real. So many small businesses experience similar frustrations surrounding their social media presence. A few of those struggles include:
Choose the right platform. There are way too many platforms to have a good presence on each so choose a few that you can build out and make a commitment to.
Have set goals! Just like email, content, and search marketing, you have to have goals for your social media! Our goals for social media are to build brand awareness in the CRM and marketing automation industry, engage with existing customers, demonstrate thought leadership among in our field, and of course to generate soft leads…
Choose your hot topics. Every brand in every industry has a few things they know A LOT about. Make it obvious to your customer that you are an expert in these areas by fleshing out and sharing a lot of content surrounding those topics.
Google is not the only place to search! Conduct searches on the platforms you are using. For example, this is Twitter search. Simply type in twitter.com/search (and this is an advanced search)
Measurement is important!