Grab your free digital copy of CRM for Dummies written by CEO, Lars Helgeson to learn everything you need to know about CRM, Marketing Automation, Sales Enablement, and how you can use an integrated platform, like GreenRope, to exponentially drive revenue.
Title search: ✖
Inspiring Change Within Your Organization
By Alessandra Ceresa
The business landscape is constantly changing, and, as a business owner, it is your job to make sure that you are always staying ahead of the curve. With so much innovation, and clever marketing, staying competitive is an endless game.
However, change within an organization does not have to be an uphill battle. There are ways of seamlessly evolving your organization to adapt to the ever-changing environment in which we sell, market, and operate a business, product, or service.
Too often, those at the top suggest change, and expect it to just magically happen. Unfortunately, to their dismay, this change does not occur as it should, and, as a result, the business suffers. Change starts with an idea, and that idea must, in turn, produce an action that the whole organization can jump on board with.
Change does not always stem for the top, however. Change can stem from any team member and their dedication, enthusiasm, and persistence in making the business the best that it can be to ‘keep up with the Jones,’’ for lack of a better term.
Here are a few ways to spearhead the change:
Market the message internally
First and foremost, everyone on your team must understand the change that is about to happen. Each and every member of your organization should recognize and support your idea. This means, if you are planning on becoming a more social business, then you should hold a social meeting or training seminar, in which the leader of the movement explains the ‘why’ behind what is going on. The more people understand, the more likely they are to follow the actions that are being put into motion.
Hold a team meeting, and explain how this new change is going to benefit the team, the business, and your customers. Get people excited for what is to come. If they see the benefits, they will follow your lead. It is almost as if you are developing an internal marketing campaign to share the news, and 'sell' your idea.
Set realistic goals
Don’t just sit there and say, ‘get it done.’ Change, especially a big one, most likely means there is a lot that goes into making it successful. For example, if you are implementing a CRM into your sales and marketing strategy, establish an onboarding timeline, and realistic milestones that everyone is able to meet. This will keep people from feeling overwhelmed, or like they are paddling up creek without a paddle.
Plan your strategy in stages. Do not just expect everything to happen overnight, because it won’t. Humans are creatures of habit, therefore it is important to understand the inner workings of the mind if you want your plan to be successful.
In the example of CRM implementation, first, you will want to explain the benefits of using a CRM platform, as stated in our first tip. Secondly, you will want to map out your goals for implementation. This may mean, getting everyone setup with their own logins, segmenting your lists, importing contacts, creating signup forms, email templates, etc. Each phase should have a goal date, and each task should be delegated to the appropriate person.
Delegate each task to the right person
Just as any successful manager, business owner, executive knows, delegation is key. Delegating makes people more productive and able to tackle all the tasks at hand in the most efficient way. The secret is to delegate the right tasks to the right person.
Find your leaders. Your leaders are those that understand and are enthusiastic about the ensuing change. These leaders should be chosen in different areas of skill or expertise, so that you know they are capable of managing their piece of the puzzle. When everyone has a specific task, and feels like a crucial member of the team, together everyone accomplishes more. Sound familiar?
Not one person can do everything, therefore establishing your dream team ensures that all tasks will be done, goals will be met, and each member feels as if they are making a difference. The more enthusiastic and gung-ho your leaders are about the cause, the more productive and effective their teams become.
These tips remain constant whether your change is big or small. The biggest mistake a leader can make is to expect the change without involving the entire organization. When people are left in the dark, inconsistencies in the way a business is run ensue, and this is easily translated into the customer experience, negatively affecting your bottom line.
Keeps these tips in mind no matter what the change, and watch your business flourish into the new age of innovation and competition.