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Social Media for Interior Designers
Social media is a marketing powerhouse that you just can’t ignore. Social media helps any sized business in all industries better target their audiences as well as showcase their expertise in ways that were not available to businesses, especially small businesses, in the past.
Social media is not just about having and managing a ton of different social networks; it is about having a conversation with both your current and potential clients. This marketing medium is more personal than traditional advertising and marketing methods, and allows you to better understand the needs and desires of your target market.
So, why is Social media important?
Social media can greatly benefit any industry and the interior design industry is no different. Social media has evolved to become quite visual with images, videos, etc making it the perfect outlet to showcase your interior designs and projects.
Best ways to reach the interior design community:
The networks above are great outlets both visually for ideas and for sharing content. These are also some of the largest social networks, with the largest user base, making them a great place to start with your social media marketing.
However, social media does not just happen, you need to be consistently active with your networks in order for social media to be effective. Be sure to include the following when implementing your social media strategy:
They say that in order for something to stick in a person’s mind, they have to see it 7 times. If all of your social networks, websites, blogs, and marketing materials broadcast the same message, you are well on your way to making your message stick.
Now, let’s get into some of the major social networks and how they work to effectively market your interior design business online.
As you can see, there are many avenues you can take with social media. Of course, the more the merrier, however, it is important to pinpoint which social networks are going to be best for your business. Social media needs to be consistent, so make sure that you are able to regularly update each of your social networks. Come up with a schedule that you will stick to. The key is quality over quantity. Content needs to be valuable and relevant, so that you keep your readers engaged and interested. The better your content is, the better your engagement.
For more information about social media marketing, please attend one of our upcoming Social Media webinars, and sign up for our monthly GreenRope newsletter.