GreenRope vs Act-On

A modern marketer does not just rely on marketing automation data, you need information that spans departments. This includes customer service, sales, and operations data. This data, when compiled, helps develop the buyer personas that drive your marketing strategies. When marketing automation is directly integrated with CRM, you bridge the gap between sales and marketing, increasing the effectiveness of your business processes. A standalone marketing software cannot give you this data. To top it off, GreenRope includes predictive analytics that will help you guide your sales and marketing strategies. Effective business processes means more conversions and longer-lasting relationships with your contacts.

Feature GreenRope Act-On
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) $500 - $2,500
Price (based on 10,000 contacts) $399 Starts at $900/month
Free Trial Included Included
Monthly Emails Unlimited Limited by Subscription
Users Unlimited 50 Included, then $100/user
Customer Relationship Manager (CRM) Included Not Available, needs a third party integration
Lead / Opportunity Management and Tracking Included Included and the primary focus of the software
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included
Predictive Analytics Included Not Available
Realtime Alerts Included Included but very limited and no automation can occur based on actions taken by users
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included but with a very basic builder and limited customization
Surveys Included Not Available
Media File Sharing & Storage Included (1 GB) Included (100 MB)
Public Asset Library Included, with preview and automation Not Available
Event Registration Included Included but does not tie into CRM and is very basic with no registration options
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included but focuses primarily on Twitter, little to no focus on other social media
Website Tracking with Campaign Filtering Included, and with CRM integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included but does not include e-commerce
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Included
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included
Blogging and SEO Tools Included Not Available
CRM and Marketing Workflows Included Included
Booking Calendar Included Included
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages

Automated voice message delivery (recorded file or text-to-speech) with response capture

All SMS, MMS, and Voice functionality is connected to GreenRope's automation engine (journeys and workflows)
Not Available
Mobile App Included Included
Rank in Independent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Not Available
Print on Demand Included Not Available
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Included
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Data Privacy Framework Included Included
Document Management Included Included
Digital Document Signing Yes, and also third party integration Not Available
Proposal Generation Tools Included Only through 3rd party integration
Custom Objects Included Only through 3rd party integration
Customer Portal Included Not Available
Organizational Charts Included Not Available
Support Included In-house Platinum- $15,000 annual fee
Gold- $6,000 annual fee
Inventory Control Management Included Not Available
Multi Tab Application Included Not Available
Data Backup Plan 3 years 28 days
Push Notifications Included Included, but requires integration
GDPR Compliant Included Included
Contact Research Included Not Available
Integrated AI Features * Included Not Available
Personalized AI Chatbot Included Not Available
Voice Recognition Connected to AI Included Not Available

* AI is used for helping users to personalize messaging, evaluate the most effective way to contact people and businesses, predict the behaviors and trends that will create more customers, and generate meaningful content. Our AI Dashboard Assistant and AI Relationship Summary deliver valuable insights that allow you to multitask while hearing important account details aloud. Voice recognition connected to AI allows you to navigate your account with simple voice commands. GreenRope’s AI Chatbot allows you to automate customer service through your website and SMS.