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GreenRope vs Vertical Response

Email marketing or marketing automation, which is right for your business? The true answer is, both. Marketing automation is a strategy, one that heavily relies on email marketing. Email marketing sees some of the greatest ROI and marketing automation only progresses your success. Marketing automation gives you better targeting, better lead management, and overall better email marketing. Not to mention, email marketing is only part of the puzzle. In order to effectively bridge the gap between sales and marketing, integration (and collaboration) between the two is critical. Technology can help.

Feature GreenRope Vertical Response
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) None
Price (based on 5,000 contacts) $249/month $55/month
Free Trial Included Free for under 1,000 contacts
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Manager (CRM) Included Not Available, only available through Salesforce integration
Lead / Opportunity Management and Tracking Included Not Available
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Not Available
Email Tracking Included Included
Email Templates Included Included
Surveys Included Included
Media File Sharing & Storage Included Included with 25 MB, extra charges to increase
Event Registration Included Included but extra fee for amount of tickets sold
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Not Available
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Not Available
Blogging Tools Included Not Available
CRM and Marketing Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Not Available
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Not Available
Print on Demand Included Not Available
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Not Available
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Not Available
Digital Document Signing Yes, and also third party integration Not Available
Proposal Generation Tools Included Only through 3rd party integration

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