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GreenRope vs Pardot

Pardot provides a marketing automation solution, and they are owned by Exact Target, who is also owned by Salesforce. All of these software systems act independently rely on an API that you must configure to keep in synch. This means each piece of the puzzle will have to be purchased separately and integrated by someone (you), a problem that GreenRope effectively solves with our Complete CRM and marketing automation solution.

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

GreenRope's email marketing platform has been around since the beginning. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with just a click. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use GreenRope - and are all included with every account. With GreenRope, you don't need to invest in a third party CRM package.

DON'T PAY MORE THAN YOU HAVE TO

GreenRope makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Pardot's subscription rate, GreenRope helps you set it and forget it. With GreenRope, you get all of the features you need for one low monthly price. In addition to email marketing, your GreenRope account includes project management, CRM, event management, website analytics and more.

Feature GreenRope Pardot
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) Annual Contract Required
Price (based on 5,000 contacts) $249/month $2,000/month for up to 10,000 contacts
Free Trial 14 Days Not Available
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Manager (CRM) Included Not Available (plugin required)
Lead / Opportunity Management and Tracking Included Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included, requires extra CRM Integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited, requires extra CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included 36 Included with Limited Customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but limited tracking
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Only available through landing pages and forms, no shopping cart abandonment
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
CRM and Marketing Workflows Included Included, limited CRM integration
Booking Calendar Included Not Available
Contact Research Included Included
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Not Available
Mobile App Included Included
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Included
3rd Party Document Signing Included Available through 3rd party integrations
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included ?
Global Action Map Included ?

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