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GreenRope vs Marketo

Marketo is a well-known player in the marketing automation space, with integration available with Salesforce.com. Marketo has a very high price point, starting at $1,000/month for their most basic version.

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software will impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

GreenRope's email marketing platform has been around since the beginning, long before Marketo. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with GreenRope's Intelligent CRM automatically. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use GreenRope - and all are included with every account. You read that right - with GreenRope, you don't need to invest in a third party CRM package.

If you don't have CRM data available and integrated with your marketing automation, you severely limit your ability to accurately target your campaigns. Marketo also does not have realtime integration. In other words, your Marketo data is only as accurate as the data you bring in from Salesforce, and is only as timely as your last sync.

DON'T PAY MORE THAN YOU HAVE TO

GreenRope makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 95% of Marketo's astronomical price tag, GreenRope helps you set it and forget it. With GreenRope, you get all of the features you need for one low monthly price. In addition to email marketing, your GreenRope account includes Intelligent CRM, marketing automation, landing pages, project management, event management, website analytics and more.

Feature GreenRope Marketo
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) Annual Contract Required
Price (based on 5,000 contacts) $249/month $3,195/month
Free Trial 14 Days Available if Qualified
Monthly Emails Unlimited Unlimited
Users Unlimited 20 Maximum
Customer Relationship Manager (CRM) Included Included with integration
Lead / Opportunity Management and Tracking Included Included, but requires extra CRM integration
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included, but requires extra CRM integration
Predictive Analytics Included Only available through third party integration
Realtime Alerts Included Limited, requires CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, but requires extra CRM integration
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included, but limited scope and integration
Website Tracking with Campaign Filtering Included, and with CRM integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included, but cannot be personalized
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Limited reporting, automation, and no shopping cart abandonment
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included, limited CRM integration
Blogging Tools Included Not Available
CRM and Marketing Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Available as add-on
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Available through third party integration
A/B Testing Included Included
3rd Party Document Signing Included Not Available
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included ?
Global Action Map Included ?

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