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GreenRope vs iContact

According to EmailMonday, “On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – EmailMonday “The Ultimate Marketing Automation stats”. (2016)

These are impressive number already and they’re only getting bigger. Businesses are realizing the success achieved through marketing automation. As your business grows, so will your needs, including marketing automation. Invest early in a platform that you can grow into, that houses all the tools you will eventually implement to grow and scale your business.

Feature GreenRope iContact
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) None
Price (based on 5,000 contacts) $249/month $52/month
Free Trial 14 Days 30 Days
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Manager (CRM) Included Not Available
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included
Predictive Analytics Included Not Available
Realtime Alerts Included Included
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included
Surveys Included Included but very limited customization
Media File Sharing & Storage Included Included with 5 MB, 10 MB is 10% of monthly fee, 25 MB is 20% of monthly fee, at a minimum of $9.95
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Not Available
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included
Blogging Tools Included Not Available
CRM and Marketing Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Not Available
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Not Available
Print on Demand Included Not Available
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Not Available
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Not Available
Digital Document Signing Yes, and also third party integration Only through 3rd party integration
Proposal Generation Tools Included Only through 3rd party integration

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