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GreenRope vs Active Campaign

Looking for a CRM that is as savvy as your business can be a difficult task. Many times, decisions come down to integrations. GreenRope has developed many vital features, such as Document Management, in house so that your subscription costs can stay low. Active Campaign requires you to look to third parties in order to gain access to features that come included with GreenRope. With less complicated pricing that only depends on your number of contacts, you can be confident your business will receive a full feature set, no matter what tier you choose.

Feature GreenRope Active Campaign
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) None
Price (based on 10,000 contacts) $349/month $350/month
Free Trial Included Included
Monthly Emails Unlimited Unlimited
Users Unlimited Unlimited
Customer Relationship Manager (CRM) Included Included
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included
Surveys Included Only through 3rd party integration
Media File Sharing & Storage Included Not Available
Event Registration Included Only through 3rd party integration
Project Management Included Only through 3rd party integration
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Only through 3rd party integration
Ticketing System Included Only through 3rd party integration
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Only through 3rd party integration
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included
Blogging Tools Included Only through 3rd party integration
CRM and Marketing Workflows Included Included
Booking Calendar Included Only through 3rd party integration
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Plus and Professional accounts get 25 free credits per month and Enterprise accounts get 1,000 free credits per month. Lite accounts do not include SMS sending.

Additional credits can be purchased as follows:

250 SMS credits for $6.25
500 SMS credits for $11.00
1,000 SMS credits for $21.00
2,500 SMS credits for $50.00
5,000 SMS credits for $90.00

System does not support inbound SMS and in/outbound call management
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Only through 3rd party integration
Campaign and Affiliate Tracking Included Not Available
A/B Testing Included Included
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Included
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Only through 3rd party integration
Digital Document Signing Yes, and also third party integration Only through 3rd party integration
Proposal Generation Tools Included Only through 3rd party integration

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