Title search: ✖
Show All (598)
All About GreenRope (168)
Content Marketing (66)
Customer Experience (79)
Digital Transformation (7)
Email Marketing (3)
Event Recaps (1)
Everything Small Business (46)
In the Clearing with Lars (25)
Marketing Automation (56)
Monthly Updates (22)
Social Media (20)
Tidbits for You (117)
Websites & SEO (4)
Weekly Roundup (16)
10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton
Disqualifying Leads Without Alienating Them as Future Customers - Part 2: Cultivating Non-Leads with Automated Marketing
4 Ways to Get Your Email Marketing in Front of the Right Audience Through Personalization & Segmentation
Total Cost of Ownership: What does it mean and how can you avoid costly, unsuccessful implementations.
Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
How to Use GreenRope to Identify Leads and Prospects on Your Website
Generating leads is one of the most important aspects of a thriving and profitable business. It can also be one of the most tedious. Finding leads can be expensive and require a lot of resources, especially when you don’t have a large budget or a big sales and marketing team. Not to mention, you could be missing out on the untapped potential of your website as a lead-generating strategy.
It doesn’t have to be this complicated or stressful.
What if I told you that there was a way to identify new leads on your website that don’t exist in your CRM? What if you could get their email addresses, company information, or LinkedIn profile? That would make all the difference, right?
You’re in luck. GreenRope can give you the data you need to identify and nurture the leads that visit your website through our LeadFinder tool.
What is LeadFinder?
LeadFinder is a new product and service offered by GreenRope to help you identify contacts on your website - website-qualified leads. GreenRope offers both a B2B and B2C option depending on the type of information you would like to collect from your website visitors.
Our B2C solution allows you to automatically add contacts to your CRM. Data collected includes first and last name as well as their personal email address. Once added to your CRM, you can trigger a follow-up workflow, email sequence, etc.
Our B2B solution offers a comprehensive tool to help you gather in-depth data about your website visitors.
B2B data includes:
What is a website-qualified lead?
A website-qualified lead is a lead that has visited your website. Unless a contact is already in your CRM, you don’t know how contacts and leads are navigating your website. Because of this, you are missing out on several leads that you could be actively nurturing. We call them website-qualified leads, instead of sales-qualified leads because they have visited your website, but have not explicitly requested more information about your product or service.
These contacts are top of funnel leads. They typically require more nurturing to become a sales-qualified lead.
What is the best way to nurture these leads?
We always recommend you speak with a professional when it comes to your compliance requirements.
Here is what we require if you are going to utilize the LeadFinder product.
Best practices for contacting website-qualified leads:
When contacting these new leads, it’s important to be conscientious about their stage in the buying cycle. You do not want to overwhelm them with marketing emails. Instead, here are a few tips for connecting and engaging with your website-qualified leads.
LeadFinder is an incredibly valuable tool to help you generate new leads and identify new segments and learn more about your leads and customers. If you’re a GreenRope user, LeadFinder is available as part of your subscription. Please note, additional fees apply.