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6 Insider Tips for Your Marketing Automation Strategy in 2021
The last two decades have witnessed a digital marketing renaissance, culminating in the realization of exciting new ways to engage leads and drive conversions. Marketing automation has enabled marketing teams to accomplish more than ever, using even fewer resources. This powerful new tech has seen widespread adoption across all sectors and services. Marketing automation is now the norm, rather than the exception. Personalized and relevant content, delivered in an easily accessible format, is expected.
As we approach the new year, it’s important for business leaders to take stock of their current growth strategies, and reflect how they could better leverage available technology to drive growth. This article provides a brief overview of marketing automation, and offers actionable advice on how to best use it.
What is Marketing Automation?
Marketing automation is a cost effective method for maximizing productivity using automated sequences of communication, which are set to trigger based on specific actions. Types of marketing automation include email broadcasts, SMS campaigns, speech-to-text, drip campaigns, customer journeys, workflows, and a whole lot more! An important facet of automation is that the content is adaptable to contact info and actions. Marketing automation can personalize messages using information contained in your recipients’ contact records, and is capable of strategically selecting which messages your contacts receive, based on their level of engagement.
A lot of companies who are new to marketing automation struggle to use it effectively. Oftentimes, they’re unfamiliar with what the tech is capable of, and as a result their strategies for implementing it lack imagination. For companies looking to develop an effective digital marketing strategy for 2021, here is a list of insider tips to try.
Who We Are?
GreenRope is dedicated to empowering businesses with the tools they need to succeed in a highly competitive, technologically sophisticated marketplace. In the past 15 years, we have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Unlike our competitor’s pricing plans, which feature exorbitant fees and add ons, we offer our full platform at a reasonable price, based on the number of contacts in your account, because quality MarTech should be accessible to all businesses.
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