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Feb. 19, 2020

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#CoolerChat - Twitter Chats

Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say...

 

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Q1. How does the difference between Twitter live chats and regular posts change the dynamic of interactions?

 

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Q2. What are advantages to participating in Twitter live chats that you won’t get from just posting regularly? 

 

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Q3. What are the key components of a great chat?

 

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Q4. As a marketer, how do you leverage Twitter live chats to grow your brand?

 

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Q5. List some live chats that you find engaging. Which are your favorites and why? 

 

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Q6. As a professional, what is some indispensable knowledge that you feel you’ve learned from live chats? 

 

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Recap

Twitter live chats are great for generating brand exposure, establishing thought leadership, building your community, and growing professionally. They happen in real time and focus on a predetermined topic, creating more dynamic engagements. Individual chat communities are predicated on a shared interest or profession. Chats create opportunities for peer to peer sharing, real time learning, and exposure which you simply don't get from regular posts. Great chats are driven by engaging topics, actionable insights, and a committed host. As a marketer, chats can be used to gain exposure, build trust, and find 1:1 engagement opportunities. Chats are also an amazing resource for professional development, as they are one part social and one part educational.

Chats worth checking out:

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