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Recap of Social Media Day San Diego: Our thoughts and Reactions

By Tatiana Ceresa

                                                Screen Shot 2014-07-02 at 4

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. So, here are the main takeaways from the event:

1. Facebook Marketing: How to Build Powerful Relationships

The presenter, Mari Smith, is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner. The main points we took away from her presentation:

  • “Content is king but engagement is queen…and she rules the house”

We love this quote because it holds very true both in my home and on Facebook! Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing.

  • B2B and B2C have something in common: they are both P2P

So many people see B2B and B2C as two very different animals. But, the reality is that we are all people communicating with other people. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer.

  • Don’t forget a call to action in your posts

This may seem obvious but you would be surprised how many posts do not include calls to action. You should always have a goal or purpose for sharing content, so make that known at the end of your post!

To view her complete presentation, check out her Facebook marketing slideshare.

2. Short Form Video with Zach King

Vine is a form of social media that we haven’t gotten into…yet. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy. Here is the most exciting tidbit we took away:

  • Posting about everything is posting about nothing

This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers.

3. LinkedIn: The In Academy with Ron Nash

Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. Many people ignore the platform but, Ron emphasized the importance LinkedIn has on your professional image and the brand you’re associated with. Here are the main messages from his talk:

  • Create a perception

This is a point Ron made throughout his presentation. These days your digital profile and reputation precede you, therefore you must establish a perception of yourself online—LinkedIn is the perfect place to do it. It’s important to note that the perception people see online is only the tip of the iceberg and the block of ice under the surface is everything we do to create the perfect perception.

  • Your LinkedIn profile should be aligned with your brand

Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. I don’t know about you, but I want to tell everyone where I work, what I do, and our mission. It doesn’t only make your brand look good but it also makes you look good.

4. Instagram

Jenn Herman had a very entertaining talk, which kept the audience engaged with her presentation. Again, we have opted out of developing our Instagram account because we have found that it is more effective to hone in on other platforms where most of our leads and customers are. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile):

  • Image storytelling

These days, people like stories without having to read them. Images are a great way to reach your audience on a personal level without referring directly to your product. Like they say, a picture says a thousand words. Here is Jenn’s advice for B2B organizations using Instagram:

  • Hashtag guidelines

Hashtags are awesome tools to increase your reach and find your target audience. Here are some things you need to remember when using hashtags with photos (or any other piece of content)

  • Use relevant hashtags
  • Do not hashjack. This behavior is just…not cool. For those of you who do not know what hashjacking is, it is when a person uses an irrelevant or trending hashtag to promote his or her post. 
  • Don’t get hashtag happy (anything more than 3 hashtags)
  • Combine popular and less common hashtags

5. Google+: Martin Shervington

Martin Shervington was most definitely the most engaging speaker of the day! He made Google+ appealing to everyone—even those who have rejected the platform in the past. When you already have a presence and following on other social networks, such as Facebook and Twitter, it can sometimes be challenging to build out a profile or page on yet another platform. But, here are some reasons why you need to get on Google+.

  • Google+ is a part of the Google ecosystem

Google knows we use Google everyday for search. But, why not socialize Google? Well, that is exactly what they did with Google+. It is the perfect way to build your brand and connect your social profile/page with organic search and SEO.

  • Google+ is all about trust—Find your 100 brand evangelists

Google ranks pages based on authority, trust, and reputation. How can you improve these three things? Establish connections with your brand promoters. Focus on finding and establishing relationships with 100 people who love your brand and share your content. This will increase your reach and improve your search engine results.

All in all, it was a fantastic day! The speakers provided a lot of reinforcement and suggestions for social media marketing. How are you using your social media accounts? Do you find these points important? And, if you have anything else to add, of course we want to know! Comment below and let’s open up a discussion.

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